GABORONE, Aug 29, (AfricaBusiness.com) – – French mobile phone operator based in Botswana Orange Botswana is set to introduce VISA card for subscribers of phone money based platform Orange Money.
The French phone operator now says subscribers of Orange Money, will be able to queue at Auto Teller Machines, (ATMS) with VISA mark, swipe at point of sales instead of flashing huge amounts of cash around while shopping.
A recent advertisement in Botswana media shows the Orange Money card with a VISA logo on a background of Orange corporate colors, and the Orange Money logo.
The card, according to the mobile phone operator will cater for people who will not be able to have a bank account. Customers of Orange Money will further be able to access their money the same way as their “friends and relatives” who have bank accounts.
Dubbed the Orange Money Visa Debit card, will have customers register at their Orange shops and hassle free with simply pitching up with national identity card and having a valid mobile phone number, while those that have the Orange Money account will simply apply for the Debit VISA card.
“We believe that you should be able to access your money anytime you want it in the simplest, hassle free way, that why we are introducing another simple yet powerful solution,” an advertisement in the Botswana local media by Orange Botswana says.
The Orange Money prepaid Visa card will be available to all sectors of the population, ranging from the unbanked and under-banked, blue collar workers, rural dwellers as well as the young, self-employed and students.
Visa’s Head of Emerging Products and Innovation for Africa, Dougie Henderson says the new service first with Orange Botswana and is a significant milestone in Visa’s strategy to drive financial inclusion, bringing Visa capabilities to mobile money services in Africa.
CEO of Orange Botswana Elisabeth Medou Badang said the partnership demonstrates the existence of strong synergies between financial institutions and telecommunication operators as a way to improve financial inclusion.
“The online payment feature that we bring constitutes a phenomenal opportunity for the development of e-commerce for all, including the unbanked. We strive on a daily basis to provide convenience to our customers while making their lives easier with enhanced customer experience,” she said.
Botswana is the first country in the world where Visa and Orange are collaborating to allow Orange Money subscribers to make Visa transactions, following the announcement of a group-wide strategic agreement between Orange and Visa in 2012.