The need for growth has never been more vital. Rising levels of income inequality, high unemployment rate and skills shortages are urgent problems that need to be resolved. The private sector can play a key role in both new growth and addressing these issues if they adapt to more inclusive business models of currently underserved markets at the base of the pyramid (BoP). These models have yet to be proven successful. Pressure to make profit, ensure competitiveness and the lack of supportive structures has caused many failures. New mindsets are required to ensure success.

We invite you to learn more and be part of creating solutions in our inclusive business event. Through live streaming we will connect to participants in Amsterdam and jointly share ideas, knowledge and opportunities. The event will include an interactive panel discussion with subject matter experts from academia, private and development sector. Through a case study we will develop solutions to the challenges faced by a SME seeking to become part of the corporate value chain.

Objectives of the event

– Explain what inclusive business models are and how they can be applied to contribute to both profitable growth and social development

– Understand the challenges for corporates entering into low income markets

– Explore inclusive business from an international perspective

– Develop solutions to a challenge faced by a bio-energy entrepreneur seeking to enter the corporate supply chain

Costs Non-members| R250 Members| R100

Details Wednesday 25th September, 6.30pm – 9pm, Impact Hub Johannesburg

Registration starting at 6.00pm. Light refreshments will be served.

RSVP by clicking here


Tashmia Ismail heads the GIBS Inclusive Markets Programme, which offers a collaborative multi stakeholder platform for firms interested in developing and executing low-income market strategies. Currently, her research focus is directed at internal innovation management and the external networks successful firms must engage with in low-income contexts. Recent publications: New Markets, New Mindsets: Creating Wealth with South Africa’s Low-Income Communities Through Partnership and Innovation.

Rutger Bults


Rutger Bults was part of creating BoPInc in 2010 and is today responsible for matchmaking and business relationships. He connects organizations and people with different interests to reach economic and social objectives at the BoP. In a partnership with BoPInc and The HUB Next Level Rutger seeks to establish partnerships with relevant organizations to jointly stimulate social entrepreneurship and innovation in the Netherlands and abroad. Read his insightful article about corporate and SMEs collaboration by clicking here.

Jan-Willem Fieren is the Regional Investment Manager from ICCO Investments in Southern Africa. Through its investment fund, ICCO aims to create economic and social development of poor communities in a financial and sustainable way. ICCO targets small and medium sized companies in the food/ agribusiness sector. ICCO has local presence in more than 40 countries globally.

Further panel participants to be announced shortly.

The case study – Maxima Energy – bio energy

Maxima Energy is a South African bio-fuel company established in September 2012. Their purpose is to offer a cheaper and cleaner alternative to synthetic fuel, create jobs and contribute to sustainable development of rural low-income markets. The production is environmentally sound because waste vegetable oil from hotels and restaurants is used as the main source for the bio-fuel. In exchange for the used vegetable oil, Maxima deliver bio-diesel in return. In addition, synthetic fuel companies are obliged to deliver 5% of their total production as bio-fuel. Aubrey and Xolisa are currently exploring how they can become a supplier to synthetic fuel companies. Next to this, low-income communities (BoP) could also form part of their customer base once they get the production up and running. The competitive price of one rand less than synthetic fuel makes it particularly attractive for small businesses. Maxima Energy won the Impact Hub Fellowship award for 2012.

About the organizers


Impact Hub Johannesburg is a co-working space, innovation agency and international learning network for social innovators and entrepreneurs. Our mission is to inspire and support people in realising imaginative and enterprising initiatives for a radically better world. Thirty-eight Impact Hubs exist around the globe, connected through a network of shared values, online tools, physical spaces, and more than 6000 members. Our global community of people are from every profession, background and culture working at ‘new frontiers’ to tackle the world’s most pressing social, cultural and environmental challenges.


Ingvild Kjoerrefjord at FJORD44 is an independent management consultant offering services related to sustainable business transormation. One of the areas she focuses on is the development of inclusive business strategies that balance economic, social and environmental factors. She is a firm believer that this approach will sustain profitable growth and at the same time bring about lasting solutions to the worlds most pressing global challenges. Driven by an entrepreneurial mindset Ingvild actively seeks opportunities linked to new disruptive business models that will create sustainable change and new growth opportunities in low-income communities.

For questions, please contact:

Ingvild Kjoerrefjord / +27 84 94 032 17 /

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