Airtel Malawi, the country’s leading telecommunications company has announced a break recording MK360m netball league sponsorship for three years.
Speaking in the capital Lilongwe during the launch, the company’s Airtel Money Country Director Andrew Santhe said Airtel Malawi has been touched with previous events where the national team struggled to get sponsorship from the private sector.
“Often times it has been disheartening to read in the press that our netball team has failed to participate in such and such tournament due to lack of funds. Each time you hear of a failure in netball, it is about funds failing the team and not the team being defeated. Today (Wednesday) Airtel says, enough of that cry, a game changer is here.
” Today, Airtel says, enough of that cry. A GAME CHANGER is here. The leading brand Airtel, through its Airtel Money arm, has decided to associate itself with the winning sport -Netball. Netball in the world out there elicits passion, fun and unity. Airtel Money wants be an integral part of our communities and their association with netball has strong elements of creating positive change and engagement.
“Often times, it has been so disheartening to read in the press, that our netball team has failed to participate in such and such tournament due to lack of funds. Each time you hear of a failure in netball, it is about funds failing the team, and not the team being defeated,” said Santhe.
Through this initiative, Airtel wants to support talent across the country by providing a real platform to both gain and identify netball skills.
This initiative will target netball players who are passionate about playing netball.
The initiative will also target the broader community who are keen on netball, as well as Airtel money users looking to be engaged in different and unique ways.
Netball Association of Malawi (NAM) president Rosy Chinunda said the sponsorship is a morale boost and we will set targets to break into top four in the world,” said Chinunda.
Airtel Malawi has made the sponsorship through its popular product Airtel money.
This is the first time for the sport to have such a huge sponsorship in the country as the highest they had reached was K12 million.