Apple Opts for Profit Over Market Share with Not-so-cheap iPhone

The higher-than-expected price of Apple’s new cheaper iPhone eased worries about gross margins, while arousing concerns the company was not being aggressive enough in its fight against Google’s market-dominating Android operating system.

Apple’s shares were down about 5.6 percent at $467.24 in early trading on Wednesday, a day after it unveiled the 5S, a high-end iPhone with a fingerprint scanner as well as a cheaper 5C model targeted at emerging markets.

“…We worry that …

Powered by WPeMatico

This entry was posted in Business. Bookmark the permalink.

Comments are closed.