How Freewheeling Twitter Became a Money-spinning Juggernaut

Around midnight on Christmas Eve of 2009, a handful of employees at Twitter received an unconventional holiday greeting from Dick Costolo, then the chief operating officer.
“It was an email that said, ‘We have to move really, really fast. There’s no time to rest because we have a massive opportunity in front of us,'” recalled Anamitra Banerji, who headed the team that built Twitter’s first advertising product. “It was kind of crazy because we were all on break, but …

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