209 new network sites across Tanzania
Tigo (http://www.tigo.co.tz) started operations in 1994 as the first cellular network in Tanzania. It now covers 26 regions in mainland Tanzania and Zanzibar. Tigo strives to be Tanzania’s most innovative mobile phone operator, offering services ranging from affordable mobile voice communications to high speed Internet access and mobile financial services through Tigo Pesa.
Tigo is part of Millicom International Cellular S.A (MIC) which provides affordable, widely accessible and readily available cellular telephone services to more than 43 million customers in 13 emerging markets in Africa and Latin America.
The success of Tigo is based on the “Triple A” strategy, which stands for Affordability, Accessibility and Availability. We create a world where mobile services are affordable, accessible and available everywhere and to all. This guarantees that our subscribers experience the best services at the most affordable rates throughout our 26 regions in both Tanzania Mainland and Zanzibar.
DAR ES SALAAM, Tanzania, September 20, 2013/African Press Organization (APO)/ – Tigo Tanzania, the leading innovative mobile phone operator in Tanzania, announced today that it will start to implement its 2013 investment plans by launching 209 new network sites across Tanzania; in a span of three months, as a quest to widen its network coverage and improve quality.
Tigo has succeeded in becoming the most innovative cellular company in the country, by constantly engineering solutions that are based on customer insights through a significant investment in consumer understanding. This expansion has come about as a result of the company’s profound comprehension of variable consumer needs, which require a provision of groundbreaking customer-centric products and services. Furthermore, this will enable customers to experience a higher quality of voice, and better data connectivity at an affordable rate.
To kick off this exiting venture, Tigo has launched ‘Smile Tour’; an activation caravan that plans to travel in over 10 regions where Tigo is expecting to widen its reach and strengthen its presence.
Speaking during the launch of the Smile Tour Caravan in Dar es Salaam, Tigo’s General Manager, Mr. Diego Gutierrez said “With the tremendous growth that we have experienced over the past 5 years, we are continuing to invest in our network to ensure superior service to our valuable customers and to attract even more subscribers. We want to serve densely populated urban centers and rural communities with scalable and cost effective mobile solutions. We understand what our consumers need, and are thrilled with the prospects that our expansion plans will bring, as more Tanzanians will be able to enjoy the Tigo experience. This will give us better platforms to innovate more products that will counter variable needs therefore give them more reasons to smile.”
Mr. Gutierrez mentioned Tigo’s expansion to include 24 towers in Kagera, 16 towers in Dodoma, 4 towers in Singida, 11 towers in Morogoro, 8 towers in Tanga, 4 towers in Manyara, 5 towers in Kilimanjaro, 5 towers in Arusha, 17 towers in Mwanza, 4 towers in Kigoma, 7 towers in Tabora, 14 towers in Shinyanga, 20 towers in Mbeya, 9 towers in Mtwara, 8 towers in Lindi, 5 towers in Ruvuma, 5 towers in Iringa, 13 towers in Rukwa, 10 towers in Pwani, 10 towers Zanzibar and 10 towers in Dar es Salaam, making a total 209 network sites to be launched.
Commenting on the Smile Tour, Mr. Gutierrez said that the tour, which will consist of road shows, includes fun games such as acrobatics, jumping castles and other entertainment. Customers will also stand a chance to win different prizes, register their SIM Cards and get firsthand experience with Tigo’s different products and services.
“On the process, we plan to positively engage with the regional and local communities by letting them know that Tigo is with them, every step of the way, right there where they are. We believe this Smile Tour Caravan to be a great mark of our growing regional engagement and presence as we continue to grow and provide a reliable, quality network. All this will enable Tigo to deliver a better network experience and further increase the company’s nationwide carrier footprint. ” He concluded.
This big investment means that Tigo will now offer more opportunities for employment, distribution channels and suppliers while providing the best quality services and products for everyone all over Tanzania.