AfricaBusiness.com

September 22, 2013

Rivers retools CARNIRIV brand equity to attract investments

Filed under: Business — Africa Business @ 8:03 am

In furtherance of the strategic move by the Rivers State Government to position the state-owned Port Harcourt Carnival (CARNIRIV) as the “world recognisable and reckonable brand,” the state government has again demonstrated the marketability of its cultural brand with the participation of the state contingent at this year’s edition of the Notting Hill Carnival in London, […]

Rivers retools CARNIRIV brand equity to attract investments

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