Lesotho: Vodacom Lesotho Launches M-Pesa and Reaches a Critical Mass of Users in Three Months

[Balancing Act]London -Lesotho is the fifth African market that Vodacom has launched M-Pesa in and it’s been learning the lessons from the other countries it has rolled out in. It has sought to ramp up numbers fast to get a critical mass and then switch to encouraging transactions. Muchangwe Ferrao looks at how Vodacom tackled the M-Pesa launch.

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