South Africa plans to expand its tourism indaba


South Africa has informed delegates at the 2013 UNWTO General Assembly in Victoria Falls co-hosted with its northern neighbour, Zambia of its intentions to expand  its tourism indaba.

According to a South African government official at the general assembly, the government “has a sincere intention to make the tourism indaba, South Africa’s home grown travel show, the largest and most valuable in Africa and one of the largest in the world, a truly African platform.”

The indaba is hosted in Durban.” We must grow off the success of each other and do more together to collectively grow tourism on this continent,” an official said.

According to the official, Africa was the second fastest growing tourism region in the world last year, after Asia  the two regions are expected to lead global tourism growth this year.

The 2013 indaba is reported to have attracted 2 341 buyers from around the world.

“Furthermore, South African Tourism hosted no less than 249 top quality international buyers at indaba 2013 and we have already activated our strategic plans to grow this number even further in 2014, as part of our continued investment and commitment to this trade show,” the official said.

The South African government, according to the official, is also planning to change the design and approach of indaba to accommodate more African exhibitors and reserving exhibiting space to guarantee adequate African representation.

“The decision to expand the indaba comes as a genuine pan-African travel trade show with a whole new approach to the way in which the indaba is run,” he said.

The official added that indaba 2014, which takes place in Durban from May 10 will be a completely modernized one, accommodating more buyers and exhibitors than ever before, with a keen focus on creating w world-class trading environment.

The vision for indaba 2014 attendance is 3 000 influential global buyers, 600 or more top quality global hosted buyers, 1 600 visionary exhibitors from across Africa, 900 senior journalists and media companies and a minimum of 42 pre-scheduled business meetings guaranteed.

On 11 May 2014, South Africa is inviting Ministers of Tourism from the African continent for a ministerial roundtable discussion to be followed by a ‘truly’ African opening ceremony to its indaba 2014.


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