agrofood & plastprintpack 2013: Setting a new benchmark for Ghana and West Africa

1,326 professional visitors from 37 countries and 81 exhibitors from 21 countries

(Heidelberg/Accra) A new benchmark for West Africa’s trade show industry was recently set by the first edition of agrofood & plastprintpack West Africa. Accompanied by a high media attention the official opening was held in the presence of very honorable representatives from the Ghanaian Government as well as representatives from embassies and international institutions, NGO‘s and from industry and trade. From 3-5 December 2013 1,326 professional visitors from 37 countries, with a share of 75.7% of decision makers and 9.1% from outside Ghana were discussing business with 81 exhibitors from 21 countries at the AICC – Accra International Conference Centre. This new annual event was organised by the German trade fair specialists fairtrade.

To create valuable synergies for exhibitors and visitors alike, agrofood West Africa was held in conjunction with plastprintpack West Africa. This new double event enjoyed strong institutional support of European partners. Advantage Austria was presenting an official Austrian pavilion featuring eight exhibitors. France officially participated through adepta – The French Association for the Development of International Trade in Agricultural and Food Processing Techniques. adepta organized an official French pavilion featuring 21 French exhibitors. Italian know-how was represented by twelve exhibitors and eight German technology leaders joined in. The 1,326 professional visitors from 37 countries discussed business with exhibitors from the following countries: Australia, Bahrain, Bulgaria, China, Ghana, India, Japan, Lebanon, Morocco, Poland, Portugal, South Korea, Sweden, Taiwan, Turkey, United Arab Emirates and USA.

Hon. Nii Lantey Vanderpuye, Deputy Minister of Trade and Industry stated during the opening ceremony: “I am highly excited by the participation of such a distinguished gathering of captains of industry and commerce, agro-processers and operators in the food and beverage industry. As a peasant agricultural country that seeks to transform itself into modern agricultural and industrialized economy, the “agrofood & plastprintpack West Africa 2013” international show should be seen as a significant contributor to achieving sustainable development.”

“As many of our customers have production sites here, Merck established a branch in Ghana just in 2013”, said Mr Willi Moor, General Chemicals Manager – Merck. Moor further: “It’s not just only the presence of the global players in Ghana that makes this market so interesting for us, we realised that there are many local producers, who are interested in improving the quality of their products. At agrofood & plastprintpack West Africa we are mainly displaying our solutions in food and beverage analytics as well as in food pigments for food decoration. We are positively impressed about the high quality of the visitors and the great interest in our products.”

The organisers of fairtrade are looking forward to welcome the entire agrofood & plastprintpack industry again for the 2nd edition of West Africa’s new hub in these industry sectors, to be held from 2-4 December 2014 at the Accra International Conference Centre. Until then exhibitors and visitors can communicate and discuss business via the agrofood and the plastprintpack industry portals, interactive online communities allowing exhibitors and visitors to connect before, during and after the event.

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