ASUS New Transformer Books Feature Extreme Flexibility & Sophistication


Riyadh, Jan 8, 2014 With the introduction of adaptable new devices, ASUS has brought to life the unimaginable in form of its new Transformer Books – T100 and T300. Transformer Book T100 and Transformer Book Trio are versatile products from ASUS which offer multi-functionality to the modern day users.


ASUS Transformer Book T100 is a 10.1-inch ultraportable laptop with an Intel Atom ‘Bay Trail’ Z3740 quad-core processor and a detachable 1366 x 768 display that can be used as a standalone Windows 8.1 tablet. With a slim design and durable finish, Transformer Book is one of the lightest laptops and 10-inch tablets around. Just 10.5mm thin, Transformer Book’s tablet display features IPS technology for wide 178-degree viewing angles. Its lightweight keyboard dock has precision-engineered keys for comfortable extended use, plus a large multi-touch touchpad with full Windows 8 gesture support.

Transformer Book also features ASUS Instant On technology for the kind of instant response that people have come to expect from tablets. Transformer Book wakes from standby in an instant and lasts for up to 14 days in standby mode.

ASUS SonicMaster audio technology gives true-to-life sound, and Transformer Book also features USB 3.0, 802.11a/b/g/n dual-band Wi-Fi and Bluetooth 4.0. Transformer Book is also bundled with Microsoft Office Home & Student 2013 with full versions of Word, Excel, PowerPoint and OneNote.

ASUS Transformer Book T100 is available in the Jarir Bookstores across KSA at a competitive price of SAR 1699.

Similarly, ASUS Transformer Book Trio is a new breed of ultraportable that can be used by one person as a laptop, or by two people at once as a separate tablet and desktop PC. Transformer Book Trio is powered by a 4th generation Intel® Core™ processor in Windows 8 laptop mode, but the 11.6-inch display detaches from the ‘PC Station’ keyboard dock for use as an Android tablet with its own Intel® Atom™ processor. The dock can then also be used as an independent Windows 8 desktop PC when connected to an external monitor.

ASUS Transformer Book Trio is available in the Jarir Bookstores across KSA at a viable price of SAR 5999.

Mahiuddin Khasru , Business Development Manager at ASUS, confirmed, “ The two products were launched in KSA in the presence of top officials of ASUS, including Leon Yu, Regional Head of ASUS; MT Ma , Country Product Manager for notebooks at ASUS and Yasin Chen, Country Product Manager for Tablets at ASUS including me.”

Talking about ASUS as world-class brand and it’s new products, he stated, “ASUS believes that the new transformer Books will usher in a fresh era within the computing market as by significantly boosting the standard of customer expectations from the future devices. “

He further added, “We aspire to lead the way to transformation through our revolutionary technologies and products that are capable enough in effectively uniting the entire world with just a click and our new products signify the same objective.”

ASUS had also showcased the two new Transformer Book ultraportables at an ASUS product launch event during Intel Developer Forum (IDF) 2013.


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