“We have zero factory related customer complaints on all new Holland tractor models sold in Zambia.”


Exclusive interview with Edify Hamukale, General Manager, New Holland Agriculture-DTL and silver sponsors at the upcoming Agritech Expo from 5-6 April in Chisamba, Zambia.



1) What products, services and projects of New Holland are you most excited about at the moment?
Our products include tractors, combine harvesters, disc mowers, rakes, balers, forage harvesters and precision land management tools. Our services mainly on spares supply to customers that own Fiat, Ford and New Holland tractor models and after sale service in order to meet the needs of our customers. New Holland is a global brand of tractors in the world and has consistently been among the top five tractor manufactures in the world for decades.

2) What makes your company competitive in this market?
The customer is our center of business and the only reason for the existence of our company, our products and the services we provide. New Holland always offers the farmers the right equipment to run their agricultural business in the most cost effective and productive way and offers customer fit solutions in any market segment. We are always searching for the most up to date technology and yet never compromising on our commitment to environmental protection protocols and world standards.

3) Any specific projects or success stories you would like to share?
We have zero factory related customer complaints on all new Holland tractor models sold in Zambia.

4) What in your view are the main challenges for the agricultural sector in Zambia?
Access to bank loans by small and medium viable farmers is the main barrier to fully mechanized farming in Zambia. Even the few farmers that access bank loans, their farm gate profit margins are eroded by high bank interest rates and unfavourable lending terms. For farmers to accumulate capital assets and monetary profits on their farmsteads there is need to lower the cost of borrowing money from banks and intermediaries.

Farm mechanization will bring about production enhancement, water lifting devices for dry season farming, farm energy and help farmers identify production arrays that have economies of scale and economies of scope with profitable product value chains. This way, agriculture contributes more to the gross domestic product, export earnings and balance of payments of Zambia.

5) What advice would you give someone who is interested in investing in the Zambian agri-sector?
Zambia is the economic anthem of Southern Africa and boasts of an average of 7% economic growth for the past half-decade amidst a world economic recession. Zambia is the real Africa and is home to over 40% of fresh water resources in Southern Africa and a staggering figure of potential arable land in millions of hectares. We have a conducive investment climate supported with fifty years of political stability. All the factors of production are best combined in Zambia. It is here that your dollars, euros and pound sterlings will yield you the best return on investment.

6) What is your vision for the sector, also in terms of the region?
Zambian farming at best has the capacity to produce food of the most diverse mix which can feed more than half of Africa. I want to see a Zambia that will give watermelons as chairs for visitors to sit on (when chairs are not enough) because food will be too abundant. Crop production deficits should never appear in our national food balance sheet (only surpluses).

7) What surprises you about this sector?
There are still a few small scale farmers that feel tractors and other advanced forms of farm machinery are for the rich only. Farming should not be seen as an endurance business activity but an enjoyable one and tractors will provide that enjoyable component of farming.

8 ) Why did you decide to partner with AgriTech Expo?
Agritech Expo has a reputable history of hosting successful agricultural events globally and participants always reap real measurable profitable benefits during and after its functions including continuous networking.

9) What will be your main message at AgriTech Expo?
We will never have enough of you. Welcome to Zambia and please do stay.

10) Anything you would like to add?
Perhaps we need a low priced function that will target small and medium scale farmers and thus increase the participation base.


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