Product of the Year, the largest consumer product research survey on the African continent, has announced the winners of the 2013 consumer survey as voted for by South African customers.
The judging process is based on months of intensive research involving the surveying of over 5,000 South African households nationwide. The research is independent and conducted exclusively through research company – Nielsen.
Selected from a shortlist of hundreds of products, the winners demonstrated invention and strategic thinking which resulted in real value add for consumers, according to Product of the Year CEO & Chief Innovation Analyst Preetesh Sewraj.
“Consumers in South Africa are highly discerning and want to have the best products and services at a price that equates to the value they receive. Advertising generates awareness but it is quality and real concern for the consumer that propels a product or service to a level where it can win Product of the Year,” Sewraj said.
He said Product of the Year would continue its mandate of narrowing the communication gap between the consumer and those that fight for a share of the consumers spend through researching new products & services and testing them with consumers. This research is then supplied to the market so that they can continuously improve on their offerings.
Launched in 2008 in South Africa and present in more than 45 countries globally, Product of the Year is the world’s largest consumer voted programme that identifies and celebrates innovation in the product & services industry.
The 2014 winners come from across a wide spectrum of companies with the product categories ranging from personal care to household products and services such as insurance and banking.
Winners will be able to use the Product of the Year logo on various communication vehicles, such as television ads, print, and on-pack, to highlight the endorsement they have received from the South African public.
Product of the Year 2014 winners list
About Product of the Year
Product of the Year has enjoyed success for over 25 years and on every continent on the planet with one key goal – to champion the rights of consumers to get the best in product innovation. The organisation was started in France by Christian Le Bret and has since growth to encompass developed markets, including the U.S., U.K., Italy and Australia, as well as developing markets, such as India and South Africa.
In South Africa, the organisation was founded by Preetesh Sewraj with Nielsen conducting the research with over 5,000 South African households surveyed. Research is conducted one-on-one and face-to-face making it the largest survey on consumer innovation in the country. Past winners come from companies as diverse as Unilever, Reckitt Benckiser, Colgate-Palmolive, Samsung and Nestle.
In total 55 innovative products were identified in the 2014 leg of the research. Winners will be able to use the Product of the Year logo on various communication vehicles, such as television ads, print and on-pack, to highlight the endorsement they have received from the South African public.
Please visit www.productoftheyear.co.za for further information.