Product of the Year 2014 celebrates innovation in products and services


Product of the Year, the largest consumer product research survey on the African continent, has announced the winners of the 2013 consumer survey as voted for by South African customers.

The judging process is based on months of intensive research involving the surveying of over 5,000 South African households nationwide. The research is independent and conducted exclusively through research company – Nielsen.

Selected from a shortlist of hundreds of products, the winners demonstrated invention and strategic thinking which resulted in real value add for consumers, according to Product of the Year CEO & Chief Innovation Analyst Preetesh Sewraj.

“Consumers in South Africa are highly discerning and want to have the best products and services at a price that equates to the value they receive. Advertising generates awareness but it is quality and real concern for the consumer that propels a product or service to a level where it can win Product of the Year,” Sewraj said.

He said Product of the Year would continue its mandate of narrowing the communication gap between the consumer and those that fight for a share of the consumers spend through researching new products & services and testing them with consumers. This research is then supplied to the market so that they can continuously improve on their offerings.

Launched in 2008 in South Africa and present in more than 45 countries globally, Product of the Year is the world’s largest consumer voted programme that identifies and celebrates innovation in the product & services industry.

The 2014 winners come from across a wide spectrum of companies with the product categories ranging from personal care to household products and services such as insurance and banking.

Winners will be able to use the Product of the Year logo on various communication vehicles, such as television ads, print, and on-pack, to highlight the endorsement they have received from the South African public.

Product of the Year 2014 winners list

Category

Product

Cold Beverages

Fuze Ice Tea

Skin Therapy

Justine Tissue Oil Gold

Anti-Ageing

Ponds Gold Radiance Range

Hand Care

Satiskin Cinnamon & Honey SPF6  Hand Crème

Hand Wash

Satiskin Berry Bliss Moisturising Handwash

Body Wash

Satiskin Blissful Berry Bodywash

Healthy Snacks

Vital Mini Rice Cakes

Regular Diapers

Huggies Gold for Boys & Girls

Lotion

Clere Active Herbal Camphor

Male Skincare

Vaseline Men Anti-Bump Moisturiser

Facial Wipes

Dove 100% Pure Cotton Cosmetic Wipes 25’s

Toner

Simple Kind to Skin Soothing Facial Toner

Facial Care

Ponds Perfect Colour Complex Naturals Range

Essential Food

White Star Quick Super Maize Meal

Surface Care

Handy Andy Spring Fresh

Air Care

Glade Automatic Spray Holder

Auto Wash Laundry

Omo Auto Powder

Hand Wash Laundry

Sunlight 2 in 1 Spring Sensations

Laundry Capsules

Omo Auto Ultra Capsules

Cereal

Bokomo Corn Flakes

Laundry Soap

Sunlight Laundry Green Bar

Baby Wipes

Pampers Premium Care Wipes

Batteries

Duracell Ultra Power

Sauces

Royco Heart Mark Endorsed Sauces

Vegetarian Snacks

Fry’s Family Blackbean Quinoa & Chia Bites

Vegetarian Quick Meals

Quorn Chicken Style  Fillets

Male Deodorant

Axe Apollo

Female Deodorant

Shield for Women Clinical Protection

Milk

Parmalat EasyGest Full Cream Milk

Noodles

Maggi Noodles Family Pack

Sanitary Pads

Always Ultra

Tampons

Lil-Lets Regular Tampons 16’s

Cotton Wool

Dove 100% Pure Cotton Baby Circles 80’s

Condiments

Pakco Sauces

Fabric Conditioner

Comfort Lavender Bloom

Frozen Seafood

I&J Chunky Hake Fillet Fingers

Spreads

Flora Buttery

Kids Treats

Yo-Jelly Spoonable Yoghurt

Yoghurt

Danone NutriDay Low Fat Fruit  Yoghurt

Toothpaste

Colgate Active Salt

Mouthwash

Colgate Plax

New Born Diapers

Huggies My First Nappy

Protective Skin Care

Vaseline Healthy  Petroleum Jelly

Category

Product

Banks

First National Bank

Car Hire

Avis

Domestic Airline

South African Airways

Investment Companies

Old Mutual

Life Insurance

Old Mutual

Car Insurance

Outsurance

Telecoms

Vodacom

Petrol Stations

Engen

Passenger Cars

Toyota

Fast Food

KFC

Grocery Stores

Pick ‘n Pay

 

About Product of the Year

Product of the Year has enjoyed success for over 25 years and on every continent on the planet with one key goal – to champion the rights of consumers to get the best in product innovation. The organisation was started in France by Christian Le Bret and has since growth to encompass developed markets, including the U.S., U.K., Italy and Australia, as well as developing markets, such as India and South Africa.

In South Africa, the organisation was founded by Preetesh Sewraj with Nielsen conducting the research with over 5,000 South African households surveyed. Research is conducted one-on-one and face-to-face making it the largest survey on consumer innovation in the country. Past winners come from companies as diverse as Unilever, Reckitt Benckiser, Colgate-Palmolive, Samsung and Nestle.

In total 55 innovative products were identified in the 2014 leg of the research. Winners will be able to use the Product of the Year logo on various communication vehicles, such as television ads, print and on-pack, to highlight the endorsement they have received from the South African public.

Please visit www.productoftheyear.co.za for further information.

Source: www.productoftheyear.co.za


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