Battle for control of Nigeria’s aviation charter services

Competition in Nigeria’s air charter services industry is set to intensify after Maple Aviation Logistics Limited ventured into the lucrative market.

Only months after Nigeria rebased it gross domestic product (GDP) making it the largest economy in Africa, Maple Aviation has embarked on offering aircraft and helicopter charter services to help meet growing demand.

In recent months, Nigeria has been experiencing a surge in demand for aircraft charter services after the Nigerian Civil Aviation Policy (NCAP) foreclosed private jet owners from engaging in charter business last year.

This has created a situation whereby demand has outstripped supply, thus prompting more companies to venture into the business while existing firms have been expanding their operations.

Maple Aviation, which for years has been offering travel agency services in the country, has decided to take advantage of the growing demand to battle for a piece of the charter service market.

“Nigeria is a growing economy that is expanding fast. That is why we established Maple Aviation Logistics Limited to actively provide the highest level of professional hire services across all types of aircraft and helicopter hire,” said Adefolarin Adesemowo, the CEO.

He added the Maple brand has been in the travel business for years where it has provided excellent services to meet clients’ needs, a tradition that will now be extended in offering the private charter of airplanes and helicopters.

Maple Aviation will now compete for the market with firms like Wings Aviation, Top Brass Aviation, Kings Airlines, Associated Airlines, Aerocontractors Airlines and VistaJets, which are the major licensed charter operators in Nigeria.

Before the ban, the licensed charter companies were grappling with competition not only among themselves but also from unregistered operators who used their jets for commercial purposes.

The firm is however buoyed by the level playing field for all operators after NCAP foreclosed all individuals with privately owned non-commercial aircraft (private jets) from engaging in charter business.

Nigeria, which is home to some of the richest individuals in Africa, has recorded a significant rise in the number of private jets over the past decade. Africa’s most populous nation is the largest market in Africa for luxury aircraft and one of the fastest growing in the world, with estimate showing there are more than 100 private planes in the country.

With private jets being banned from offering charter services, Maple Aviation want to take advantage of the void by offering unrivalled services to clients.

“Maple Aviation will provide private hire services, offering our clients of the comfort and convenience of exclusive use of an aircraft or helicopter without the hassles of ownership and maintenance. As with other companies under the Maple brand, we aim not just to please but to exceed your expectations,” stated Adesemowo who boasts of many years of experience in the travel industry.

He added that some Nigerians who own private jets are now realising that it would be better to enjoy the services of a jet without the hassles associated with the maintenance, the regulation and crew management and funding, noting that Maple has garnered experience in the aviation industry and is ready to provide the best service to its clients.

He noted the Maple brand has been in the travel business for years and was established to meet clients ever-growing travel needs. “With Maple Aviation you are dealing with an experienced aviation company which has come to stir competition to improve service in the subsector of the industry.”

The firm’s charter packages include dedicated travel consultant during office hours, access to business class lounges in 120 countries and over 400 cities, direct drive access into the aircraft, aircraft branded with corporate logo and membership of the Maple Fly Loyalty programme, which gives clients access to exclusive discounts on travel related services, hotels, cruise and tours.

“Our packages are designed with so much simplicity to give you exceptional value. There’s no hidden costs or complicated payment schemes. Our clients have a choice of paying for the block hours they fly. It is entirely up to you,” explained Adesemowo who also seats in the board of Maple Travels Limited, a travel company that specialize in the local & international tickets, hotels, cruises, destination wedding, honeymoon packages and a school of travel.

He added that apart from providing protocol service with all international commercial tickets issued by Maple Travel and offering special discounts to over 500,000 hotels worldwide, the company also provides complementary UK airport pick with all business class bookings.


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