US food industry mission to seek Cape business ties

A trade delegation from the Southern United States will meet potential business partners in the Western Cape next month, with a view to boosting bilateral trade in the food sector.

In line with the US Department of Agriculture (USDA) initiatives to boost trade between US food producers and South African importers, distributors, wholesalers and retailers the Southern United States Trade Association (SUSTA) will lead a delegation to South Africa on 1 November 2014.

With bilateral trade between the U.S. and Sub-Saharan Africa topping $4.7 billion a year and US exports to the region having grown by over 200% in the past decade, USDA is seeking both to showcase US food products to local business and to highlight trade opportunities for US businesses in Southern Africa, to further boost these developing business partnerships.

In the latest of a series of trade missions to South Africa in recent years, a leading group of American exporters of a wide range of food and beverage products will exhibit at the IFE Africa exhibition in Johannesburg from 5 – 7 November and then travel to Cape Town to meet with Western Cape-based companies in B2B meetings on 10 November.

Among the products offered by the US enterprises participating in the B2B sessions are a range of vegetarian foods; sugar free mints and lip balm; pastries, pizzas, snacks and desserts; canned and processed food products; pancake and waffle mix; and powdered peanut butter.

South African and African buyers, importers, agents, wholesalers and retailers who wish to participate in the B2B meetings, may contact for an accreditation form or go to and complete the Company Profile Form. Based on the profile information collected from this form, buyers will be matched to and have their meetings scheduled with the exporters best able to fulfil their needs. Participation in the B2B meetings will take place at a central venue in Cape Town, and is free to accredited companies.

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