Communication giant MTN has maintained it leadership in Africa after being voted the Most Admired and Most Valuable African Brand by Brand Africa 100®.
MTN, which at over $5.4 billion is the only African brand valued over a billion dollars, shoved competition from leading companies to scoop the prestigious accolades.
In the overall rankings, Coca-Cola toppled Nokia as the most admired brand in Africa, while MTN moved up a spot in the admiration ranks among Africans.
“While it is nice to again be acknowledged as Africa’s most valuable brand, it is even nicer to be ranked the most admired African brand. It means that MTN doesn’t just have a spot in our customers’ pocket book, but in their hearts and minds as well,” said Jennifer Forrester, MTN Group Executive for Marketing.
Established in 2011, Brand Africa 100® measures and ranks the brands that consumers admire and their corresponding value. Brand Africa 100® was developed to create a unique index and ranking that recognises the most admired and valuable brands in Africa.
“Despite a challenging environment for emerging African and non-African brands seeking a share of the lucrative African market, MTN remains the pre-eminent global Africa benchmark and inspiration, with consistent brand leadership and a special place as a pioneering enabler brand for African businesses and consumers,” noted Thebe Ikalafeng, Chairman, Brand Africa and Brand Finance Africa.
The 2014 Brand Africa 100Ò is based on a survey among a representative sample of eight countries covering the major sub-Saharan Africa regions to establish the base top 100 most admired brands.
With operations in 22 countries in Africa, Asia and the Middle East, MTN boasts of 219.2 million subscribers as of September this year.