“Black Friday” pushes e-commerce sales in Africa


JUMIA has over 1,500,000 visits and an increase tenfold in sales within 24 hours

Lagos, Dec 1st, 2014 – JUMIA, Africa’s largest online shopping mall, kicked off “Black Friday” offering special deals and discounts of up to 75% across its large assortment of products, including best selling electronic devices, home and living products, groceries, service deals, sport products and toys.

Within 24 hours, JUMIA reached an all-time peak in sales, seeing an extraordinary tenfold increase in orders compared to Black Friday 2013. Customers’ favorite deals, many of them sold out within a few hours, consisted of flatscreen TVs, digital cameras and ventilation systems. Over 50% of the visitors accessed the site through a mobile device via Android or iOS.

JUMIA’s Top Three Sold Items

1. Innjoo i1s Black

2. Samsung UA 32 eh

3. Infinix Zero

“Last year’s Black Friday was already a huge success and we always aim to offer our customers the best deals and prices. That’s why we have more than doubled the amount of items included this year, establishing JUMIA as the ultimate, one-stop destination for Black Friday shoppers,” says Jeremy Hodara, Co-CEO Africa Internet Group.
JUMIA is part of Africa Internet Group (AIG) (formerly Africa Internet Holding), a leading Internet group in Africa with 9 companies in 26 countries. AIG is owned by three global experts in e-commerce and African markets: MTN, Millicom (Tigo) and Rocket Internet. JUMIA operates in 10 markets.

Hodara adds, “this year, we experienced a massive increase in traffic in all countries. Black Friday and similar events help to educate the market and further underline the megatrend of online shopping in Africa.”

Source: JUMIA


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