J&B™ longest sponsorship to the MET goes Big


The annual longest running horseracing event J&B™ Met is surely to be bigger and better this year. Themed “Made for the Mix” It’s a vibrant social mix of the fashionable and the famous, the groovers and movers and the thousands who seek to enjoy the intensity of life. On 31 January, South Africa’s oldest horserace, the 2015 J&B™ Met, takes place at Kenilworth Racecourse, Cape Town in the always-picturesque setting of Cape Town. It’s an event truly different to all others – brought to you by a whisky that’s ‘Made Different’.

This year, the theme for the J&B™ Met will be combining different fashion styles together, rubbing shoulders with a mix of different people and dancing to a myriad of different beats. The “Made for the Mix” theme is largely inspired by the recently launched J&B™ Urban Honey – a spirit aperitif that mixes whisky with the flavors of honey. It is that which is seemingly unrelated that combines to create something outstanding.

 

Africa Business Team spoke with marketing head-Thami Sulwana.  “Being an alcoholic brand we try to stay clear from what is popular.”  Mr. Sulwana assured fashion and race sport lovers will stay in the mix coming from different source of life with lots of entertainment including Micasa, Caspa Nyovest amongst many. Any one who buys a ticket for R125 stand a chance to win be one lucky winner of diamond pendant valued 500 000.

 

General entry tickets for the J&B™ Met are priced at R125 and are available through www.jbscotch.co.za, as well as designated tote outlets throughout the country.


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