Booking a hotel: what do African travellers look for? reveals surprising facts about African travellers

Desired Amenities

Swimming Pool are increasingly important for the African traveller, 42 % of them prefer hotels providing this luxury and freshness of the pool.Whether it is to download a film, keep in touch with friends and family or to update social media feed with pictures from their trip, Wifi remains essential – it is rated second. The air conditionning comes third.

Star Rating Preference

More than 40 % of African travellers look for the comfort and affordability of 3 star hotels. 21 % for 2 star hotels and 22 % for 4-star hotels. One and five star hotels are the least frequently booked.

Finding The Best Hotels

Access to the internet and services like have empowered travellers to be able to find the best value hotel for their needs. 64 % of travellers sort their search results based on price (lowest to highest) with 36 % prioritizing ratings and reviews (best to worst).

The Most Unique Booking

Our survey gives some surprising facts, the longest stay booked was for 89 nights, the price range was between US $ 3 for the cheapest room to US $ 2846 for the most expensive hotels.

Finally, the most remote hotel in Africa is Proland Inn in Kenya close to South-Sudan.

This survey is based on several thousands of passengers who have booked through in December 2014.


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