The African traveller has become more techie; relying more on the internet and social media to make decisions, plan, facilitate and enhance their African travel experience.
The techie African traveller uses social media to review locations and sites of interest, share their experiences, photos and videos. The smartphone has proved to be the gadget of choice for African travellers as they use it for mapping & navigation, searching places of interest and taking quality photos & videos.
When it comes to contacting customer service to either finalize their travel plans or to seek clarifications, techie African travellers mostly use live chat and social messaging platform, Whatsapp. Other popular social platforms for contacting customer service online are Skype, Viber and BBM. At Jovago.com, the techie African traveller is able to get the best deals on hotels and book them online.
DON’T MISS THE SOCIAL MEDIA WEEK #SMW15 IN LAGOS NIGERIA FROM 23rd-27th FEB 2015.