9 Benefit Africa Businesses Can Derive From Social Media Marketing


When you hear social media marketing, what comes to your mind?

Do you know that Hubspot reported that 92% of marketers reported that social media marketing was crucial to the successes of their business in 2014, with 80% indicating their efforts increased traffic to their websites and more revenue for their business?

Social Media Examiner reported that 97% of marketers are currently participating in social media. As a Digital Marketer myself, i have observed with total dismayed that many Africa Businesses are yet to know the benefit of social media marketing to their businesses. Some businesses just jump into the social media and begin to type messages without even knowing the power of the social media both rightly and wrongly.

The figures by Hubspot and Social Examiner demonstrates a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. I will show you how you can grow your business, revenue and brand using social media marketing.

So, are you ready to know how social media marketing can improve your business? I will share them with you and as a matter of fact, they include;

 

1. INCREASED BRAND RECOGNITION

Every chance you have to syndicate your content and increase your visibility is valuable. Visibility of your business and brand is crucial to your success. If you competitor is more visible than you, you will be losing money to him/her.

Social media networks are just new channels for your brand’s voice and content. It is because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable by new and existing customers.

Skeptical customer might become better acquainted with your brand after seeing your presence on multiple networks.

Social media marketing has allowed businesses to increase brand awareness and reach of their brand at little to no cost. The costs associated with these strategies are a lot higher with traditional advertising methods.

 

2. IMPROVED BRAND LOYALTY

Convince&Convert found that 53% of consumers who follow brands in social are more loyal to those brands.

Brands ho use social media marketing tend to get more loyalty from their customers. You want people to trust your business and be loyal to you than your competitors? Social media is a must have.

A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.

75% of online consumers said product information found on social media influences their shopping behavior and enhances brand loyalty.

eMarketer  report has shown that 33 percent of consumers cite social networks as the way they discover new brands, products, and services.

 

3. OPPORTUNITIES TO MAKE MORE SALES

Social media marketing helps to increase sales and revenue. That’s why it’s called social media marketing and not simply social media public relations. To be fair, improving brand awareness and legitimizing a brand should, by themselves, help increase sales.

Every post you place on social media gives you the chance to convert a customer.  When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Every positive interaction increases the likelihood of an eventual conversion.

 

4.  INBOUND TRAFFIC GENERATION

One of the best benefits of social media for Africa business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. For example, if every person who follows KorieFusion on Twitter retweets this post, it’s more likely to rank higher in Google’s search engine results page for variations of “social media for business.”

Every social media profile you add is another path leading back to your site, and every piece of content you syndicate on those profiles is another opportunity for a new visitor. The more quality content you syndicate on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.

 

5. INCREADE CUSTOMER INSIGHTS/SERVICE

Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening. For example, you can monitor user comments to see what people think of your business directly.

You can segment your content syndication lists based on topic and see which types of content generate the most interest—and then produce more of that type of content. You can measure conversions based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.

Your Competition Is Already Involved. Your competitors are already involved on social media, which means your potential social media traffic and conversions are being poached. Don’t let your competitors reap all the benefits while you stand idly by. If, somehow, your competition is not involved on social media, there’s even more of a reason to get started—the field is open.

If it’s been difficult for you to keep an eye on competitors in the past, you may want to turn to a social networking platform. Your competitors most like have public accounts that allow you to see how they are promoting their business and connecting with customers.

The Sooner You Start, the Sooner You Reap the Benefits. Social media is all about relationship building, and it tends to grow exponentially as your followers tell their friends, and their friends tell their friends, and so on. The sooner you start, the sooner you’ll be able to start growing that audience.

Potential Losses Are Insignificant. Realistically, you don’t have anything to lose by getting involved in social media. The amount of time and money it takes to create your profiles and start posting is usually minimal, compared to other marketing channels. Just six hours a week or a few hundred dollars is all it takes to establish your presence.

 

6. IMPRIVED SEARCH ENGINE RANKINGS

In 2015, content marketing will be key in digital marketing campaigns. One of the best ways of syndicating your content is  social media and posting content help you secure organic traffic which is crucial to the social of your business.

Search Engine uses social media presence to calculate ranking which is another significant factor why you should get on social media and do it correctly or else, your efforts will be a waste.

If you want to rank for a given keywords, having a strong social media presence could be almost mandatory.

 

7. REDUCED MARKETING COSTS

One of the greatest things about participating in social media is that your budget and results are not linear. For example, if you spend $1 on targeted Facebook ads, you could generate 1 result, but if you spend $2 on targeted Facebook ads, you could generate 3 results.

Overall, social media is an extremely cost-efficient marketing choice when compared with other budget-draining advertising techniques. And as you’re starting to learn, provides many more opportunities to grow your business than just through marketing.

Hubspot reports that 84% of marketers spent just six hours a week and they were able to generate increase traffic. Six hours is not significant for social media, so if you lend one hour a day creating and syndicating your content, you will star reaping the efforts of your labour.

 

8.  HIGHER BRAND AUTHORITY

If you want to establish your company as an up-and-coming industry leader, social media is the way to do it. Not only will you give your business more exposure, but you’ll be able to show your knowledge and expertise through your updates and the content you share.

When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users. Not to mention, if you can interact with major influencers on Twitter or other social networks, your visible authority and reach will skyrocket.

Regardless of your industry, social media marketing can do a world of good for your small business. If you lack the time to dedicate to social networking, you may want to consider bringing in a professional who can manage your profiles and communications with customers on a regular basis – reaping you all the benefits of social media marketing.

 

9. TARGETTED LEADS GENERATION

One benefit of social media marketing is the ability   to get targeted audience. Tradition media is very general. Flexibility cannot be achieved like social media.

They work on the assumption that if you cast a big enough net, you will land at least a few fish. While there is some logic to this, it is also not very cost effective. You end up spending lots of money on broad, sweeping advertising campaigns that only manage to reach a handful of your targeted audience. One of the great things about social media is that you are able to focus the bulk of your efforts on those who actually have an interest in your company. This means you can gain more customers per marketing dollar. Are you starting to see a theme with using social media for business? Its extremely cost-effective and targeted.

Are you still contemplating whether or not to start a Social Media Marketing Campaign?

Case Study 1. Air Asia  are a small, previously unknown Malaysian Airline looking to launch a new flight from Australia. They were up against fierce competition but lacked the budget to compete with an effective advertising campaign. They needed to raise brand awareness and fast.

They started social media marketing since they did not have big ad budget and guess what? They grew  the amout of social media presenece by 30%, and they generated PR worth $1.5 million dollars and they doubled the amout of flight.

Case Study 2:  Cancer research raised a colossal £8 million pounds through the “No Make Selfie” social media campaign. Interestingly, this somewhat accidental campaign was not organized by Cancer Research. 18 year old Facebook user Fionna Cunningham was inspired to create the original page after watching Kim Novak receive an award at the Oscars without make-up.

They started a social media marketing campaign and before you could say jack, Eight million pounds was raised in just a week with 140,000 twitter followers, almost 1million facebook like.

I could go on and on with case studies. If you are not doing social media marketing, you are losing so much money.

Conclusively, Studies by KorieFusion show that  Jumia, Konga, Dealdey, GTbank, Punch and Vanguard Newspapers were some of the leading website in Nigeria. The first three are ecommerce, one bank and two newspapers.  The  study also notice some major errors in their social media marketing which can be corrected but that is a discussion for another day.

However, one shocking discovery was that even foreign sites like  Zendesk, Alibaba, Amazon, etc were parts of the most visited sites in Nigeria. This has a lot to say about how we value digital social media marketing. This is the time to start doing your social media marketing, don’t wait when the market is over saturated, grow your visibility and revenue.

So, what is stopping you from starting a social media marketing?

PS: Johnson Okorie is Africa’s leading Digital marketing Consultant, He is the MD/CEO of KorieFusion, A Digital Marketing Agency that uses Digital Marketing Strategies  backed with ROI to Triple Revenue, Bottomline and Visiblity of Bsinesses. He’s a Brand Evenagelist, Podcast Host, Blogger, Content Creator & GrowthHacker with passion for the success of Africa Businesses. Contact him or follow him on twitter.

KorieFusion: http://koriefusion.com

follow him on twitter: https://twitter.com/Johnson_okorie

Contact him: http://koriefusion.com/contact-us-2/

ICT

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