Johannesburg: Top brands back, new brands added as BEFE expands


A number of leading Southern African franchise brands will return to Southern Africa’s premier entrepreneurship and business expo in 2015, while a host of new exhibitors are signing up to participate in the enhanced Business, Entrepreneurship & Franchise Expo, hosted in partnership with Eskom.

The Business, Entrepreneurship & Franchise Expo (BEFE), the rebranded and evolved iteration of the highly popular Business Opportunities and Franchise Expo, will this year be staged as part of a comprehensive series of business, entrepreneurial, financial management, investment and property events under the umbrella: Secure Your Future Week.

At a successful launch event staged last week to give exhibitors a preview of what to expect at BEFE 2015, Brad Hook, Business Development Director at Thebe Reed Exhibitions, said that the expo is now co-located with the Investment and Property Expo to give BEFE exhibitors expanded reach into a broader audience, all of whom are seeking products and advice about all aspects of creating and earning money, investing it and preparing for a secure future.  “There are clear synergies between the different expos – namely, entrepreneurial and business growth, building wealth and enabling visitors to secure their financial future,” he said.

This potential for increased impact has spurred new exhibitors such as the well-known Anat Falafel and Schwarma franchise to come aboard in 2015. BEFE 2015 will also welcome back leading brands such as Taste Food Franchising, who manage popular brands including Domino’s Pizza, Maxi’s, The Fish and Chip Co., Zebro’s and NWJ. After successfully exhibiting at BOFE 2014, Yolandi Ferreira of Taste Holdings noted: “We have been very busy. People want information about franchising, and we are able to advise them, which was one of our goals.”

Also set to participate at BEFE 2015 are ADT Security, Legendary Brands/DIY Depot, Zhauns Business Opportunity & Engineering Group, Pressed in Time, among others.

BEFE is expected to surpass the success of the 2014 expo, when over 8,200 entrepreneurs and business people, as well as over 1,500 students, many delegates from across Africa and hundreds of exhibitors, consultants and business development experts networked and concluded business at the event.

As the most significant platform in the region for business and franchise opportunities, services, workshops and advice for entrepreneurs, BEFE aims to play a key role in SME development and job creation. Its new logo, in shades of green representing growth and harmony, reflects this focus.

As part of its efforts to support the early and sustainable development of entrepreneurs in South Africa, BEFE partners with the Eskom Development Foundation, whose Business Investment Competition’ (BIC) and Simama Ranta programmes mentor and reward skilled entrepreneurship, and actively build entrepreneurial skills at school level.  The annual BIC competition sees small and medium sized black-owned businesses in the agriculture, manufacturing, trade or services sectors competing for a share of the over R1.3 million in prizes in order to bolster their businesses.

Chris Bornman, Communications Manager for the Eskom Foundation, noted at the exhibitors’ launch last week that the motivated learners attending BEFE derive significant value from the example set by leading business stakeholders. The Ambassador for Eskom’s BIC competition, Tshepo Phakati, is one such leader. With 15 years’ business experience behind him before he reached the age of 30, he is the Group CEO of Phakathi Holdings, a company with eight subsidiaries and over 2,000 employees, as well as the head of the KAELLO initiative to promote entrepreneurship. He will participate in BEFE 2015, where he will engage with successful and established entrepreneurs and mentor the aspirational youth and entrepreneurial community of our country.

As the ‘ultimate boot camp for entrepreneurs’, BEFE 2015 is set to deliver more business opportunities and advice to a larger audience than ever before, says Hook. “Through its tactical entrepreneurial, franchise and e-commerce theatres, and Eskom’s entrepreneurship programmes, BEFE is taking a fresh and innovative approach to business and entrepreneurial progress and expansion, in line with the changing business and socio-economic landscape,” says Hook.

The Business, Entrepreneurship & Franchise Expo 2015 will be held at the Dome in Northgate from 10 – 13 September. For more information, go to www.befe.co.za . To book your stand, contact Louise –Barry Taylor at Tel: + 27 (0) 11 549 8300.

About “Secure Your Future Week”

‘Secure Your Future week’ brings to South Africa for the first time a comprehensive collection of wealth and success builder expos and events under one roof. By co-locating the BUSINESS ENTREPRENEURSHIP AND FRANCHISE EXPO, in partnership with Eskom and the Investment & Property Expo, Thebe Reed Exhibitions brings to market all the information, products, solutions and expertise South Africans need to create opportunities to earn money, grow their wealth, and realise success. The expos will hosted at the dome in Northgate from 10 – 13 September 2015.

About Thebe Reed Exhibitions

Formerly Thebe Exhibitions and Projects (TEPG), the newly branded Thebe Reed Exhibitions is a joint venture agreement with Thebe Tourism Group Pty Limited and Reed Exhibitions. It is Southern Africa’s most forward thinking and successful exhibition organiser and venue management company, responsible for exhibitions such as the BUSINESS, ENTREPRENEURSHIP AND FRANCHISE EXPO, the Investment & Property Expo, Decorex Johannesburg, Cape Town and Durban, 100% Design South Africa, the Gauteng Motor Fest, Mediatech Africa, Sports and Events Tourism Exchange (SETE), and now the Africa Travel Week events; WTM Africa, ILTM Africa and IBTM Africa. Thebe Reed Exhibitions aims to provide the best platform for showcasing industries and nurturing business and networking opportunities on the African continent.

www.ThebeReed.co.za

Source: BEFE

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