Alongside the biggest mobile phones sale ever held online in AFRICA from June 1 to June 7, JUMIA decided to draw up a comprehensive report on the state of the Smartphone market in Africa. Being a dominant ecommerce platform in 12 countries on the continent, JUMIA is in the front seat to observe the surge in mobile penetration and more recently the massive shift towards smartphones.
This report presented by JUMIA Côte d’Ivoire is essentially bringing out facts and figures on the Ivorian mobile market and the overall ICT sector. With valuable data provided by the Ministry of Post and Information and Communications Technology of Côte d’Ivoire, it highlights the propensity of the smartphone to drive up the internet penetration rate. A new tendency fostered by factors as the reducing costs of the devices and their increased availability.
Furthermore, “The growth of the smartphone market in Africa – Côte d’Ivoire”, provides exclusive data on sales and traffic from the leading ecommerce platform in the West African country.
In times where everyone, from analysts to governments are predicting a boom in the penetration of mobile and internet on the continent, this report can prove to be extremely insightful.
Please download report here: THE GROWTH OF THE SMARTPHONE MARKET IN AFRICA – COTE D’IVOIRE (Acrobat Reader, .pdf, 1 Mb)
LA CROISSANCE DU MARCHE DU SMARTPHONE EN AFRIQUE – COTE D’IVOIRE (Acrobat Reader, .pdf, 473 Kb)