Finnplay enters African gambling market through Simplebet deal


Finnplay, a provider of online casino gaming software provider from Finland, has entered the African gambling market through a deal signed with Ghana sports betting operator SimpleBet to provide the latter with its sports betting kiosk solution called The BillFold Kiosk Platform, Gaming Intelligence reports. Finnplay provides its gaming customers worldwide with a series of solutions, including an online platform similar to the casino promotions at platinum play which allows them to set up a turnkey online gaming portal in a short time, and a mobile gaming platform to serve their needs on the growing mobile gaming market.

“Africa is a rapidly expanding market for sports betting both land-based and online. Our BillFold Kiosk Platform is designed for any form of gaming at a physical location,” Finnplay VP of sales Erkki Nikunen commented on the deal. “For Simplebet we integrated a betting product from betinaction to deliver the requirements needed for the Simplebet business,” he added.

The BillFold Kiosk Platform is designed for gaming arcades and any form of gaming at a physical location. It supports local payment methods like note readers and cash vouchers. The gaming experience can be enhanced by the use of touch screens and external buttons. Users can extend their play time from home or mobile devices. The platform has advanced features like a skinnable lobby, a dedicated cashier back-office solution, a note reader and cash voucher, a multi-tier affiliate system, a touchscreen and external buttons for game control.

“We have been operating in Ghana for several years as a licensed betting agency. As our business has grown, we needed to scale the business and select a technology partner with expertise within retail sports betting. Finnplay’s kiosk solution met all our local requirements, both technically and commercially and we look forward to continuing to grow our business,” Ernest Badu, managing director of Simplebet, added.

Finnplay is a privately owned Finnish gaming platform provider, specializing in the development of real money gaming platforms for the whole iGaming industry. It is involved in providing solutions for the land based, online and mobile market, from start-ups to well established companies and operators in need of replacing their legacy gaming systems with modern ones. Finnplay’s gaming platform BillFold is certified and regulated in several gaming jurisdictions, including Malta, Belgium and Curacao, and it has been selected by several leading online gaming operators for its openness, flexibility, robustness, feature richness with regulatory compliance and approval. Their online platform provides operators with a choice of content from dedicated developers like Microgaming, Play’n GO, Betsoft, Ezugi and Airdice based on operator’s choice into one seamless solution providing a single casino lobby and wallet.


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