Business of music anchor Moshito conference

Johannesburg, Local creative economy will come under scrutiny next month when South Africa’s premier music conference and exhibition, Moshito, will be held in Johannesburg. The event, supported by department of arts and culture, has attracted participants from across the world, including, emerging and established artists; who will be representing different styles and genres.

Music for years has been the catalyst of creative economy growth and in turn powering South Africa’s economic growth. Globally creative industries not only contribute billions of dollars a year to the national coffers, but are increasingly also being seen by the governments as a source of high value, high-growth jobs.

Since its inception a decade ago, industry professionals from across South Africa, Africa and the international music business spectrum gather in Johannesburg to network, exchange ideas and opinions, on the ever growing creative economy sector.

Moshito music conference aims to broaden the business intelligence of music industry professionals, strengthen business networks for participants. The event also serves as platform for ordinary people to understand music as business.

With access to the all the plenary and breakaway sessions led by renowned industry experts and exhibitions by the industries key stakeholders and service providers; delegates  will not only be able to take a focused look at some of the  key issues faced by the industry but also to gain perspective on collaborations with leading brands and opportunities in other industries.

Delegates will also be captivated by the ever popular Moshito Live Showcases which will shine the spotlight on some of the best breakthrough acts daily. While the Moshito Opening and Closing Concerts will ensure that delegates and the public’s hips sway to the pulsing rhythms of the best talent the Industry has to offer.

With a stimulating conference program, expanded Expo section and plenty of live events on offer in 2013, the 10th Annual Moshito Music Conference and Exhibition is not to be missed by anyone in the business of music, digital, advertising and communication.

Moshito chairperson Mr Sipho Sithole explained that this year’s conference  will neither  be limited nor confined only  to discussions on music discourse but  will provide platform to provide more creative opportunities  and to sustain a platform for more musicians and artists to showcase their talent in front of a diverse audience, talent scouts, and local and international music promoters.

He said: “We are so excited about this year’s event where music meets business and business creates opportunities. Our partnership with Johannesburg Arts Alive International Festival is another breakthrough as also positions Moshito as a concert producer which will be realised through Moshito Music Festival in Newton on 12 September”.

Moshito has been made possible by a solidified long term funding by the Department of Arts and Culture and the City of Joburg, thus establishing itself as not only South Africa’s biggest Music Conference and Exhibition but also as Africa’s premiere music industry event. With a purpose to broaden the business intelligence of the music industry professionals in Africa, strengthen business networks for participants and inform delegates, traders and the public about the multifaceted and dynamic nature of the global music industry.

Mr. Sithole further mentioned that, “in light of this dynamic event, Moshito continues to manage established partnerships with international music markets, such as the Atlantic Music Expo in Cape Verde, Doa Doa Music Market in East Africa, Indian Ocean Music Market Association – IOMMA (Reunion Islands) and the Chinese Musicians Association – and with the addition of Musica Minas from Brazil, Moshito is proud to grow and maintain their affiliation with such renounced partnerships.”

The 12th annual Moshito Music Conference and Exhibition will take place on the 10-12 September 2015 – Under the theme ‘From Kwela to Hop: the Great South Africa Song Book’. Carrying this year’s Moshito theme as ambassadors are two pioneers – Legendary Lemmy ‘Special’ Mabaso and the legendary Emile YX – of the Cape Town hip-hop outfit Black Noise. The event kicks off with an Opening concert on Wednesday the 9th September at SABC M1 studio, where the likes of Maru Tarang (India) feat. Indwe (South Africa), Maya Kamaty, Tribute Birdie Mboweni and Judith Sephuma resonate indigenous sounds combined with the true essence of Africa.



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