Travel to Lagos – dramatically hit in the past year by terrorism, Ebola and collapsing oil prices – is back on track, according to new data revealed by ForwardKeys ahead of the Africa Hotel Investment Forum conference later this month.
The figures for July 2015 from ForwardKeys, which analyses 14 million flight reservations each day, shows bookings to Nigeria’s commercial capital, are up for the first time in the past 12 months.
During the last year the Ebola outbreak hit travel to Lagos, and a drop in visitor numbers was further aggravated by terrorism from Boko Haram, particularly during the presidential elections.
Olivier Jager, ForwardKeys co-founder and CEO, said: “It looks like Lagos is back in business after a full year of decline. Our data shows that during the crisis period, business travel was hardest hit. But that segment is now back on track.”
He continued: “Although July 2015 shows a higher volume of inbound arrivals than the same period the previous year, improved performance in the summer has not yet matched 2013 levels. But forward-looking trends indicate that the 2013 performance will be met by the end of the year.”
At AHIF, the premier event for international hotel investors in Africa, taking place in Addis Ababa from September 30 to October 1, Olivier will highlight current trends and reveal future demand for several mainstream African destinations. He will also identify and rank the places where growth in demand is strongest.
Matthew Weihs, Managing Director of Bench Events, organisers of AHIF, said: “It’s good to see that travel to Lagos is recovering, despite its difficulties. We know from other research that Lagos is the hottest city in Africa when it comes to developing new hotels by international hotel investors.
“These trends in Lagos and the wider developments across Africa will make for some stimulating discussions at our AHIF conference.”
Further ForwardKeys analysis on flight reservations shows the impact of Ebola and terrorism on travel to Lagos from the main source markets down 18.8% overall, with the UK down 7.5%, the USA down 20.1% and South Africa down 25.5%.
During the elections, which were affected with terror attacks, the situation was slightly worse, with travel to Lagos from the main source markets down 19.1% overall, with the UK down 18.6%, the USA down 18.7% and South Africa down 24.3%.
ForwardKeys predicts future travel patterns by crunching and analysing 14m booking transactions a day. It is used by travel marketers, retailers, hotels, destination marketing organisations (DMOs), financial institutions, car rental companies, tour operators, online travel agents (OTAs), and other traveller-focused businesses worldwide, to monitor and anticipate traveller arrivals and stay-trends from a particular origin market at a specific time. The analysis enables them to anticipate the impact of events, better manage their staffing levels, fine-tune supply requirements, adjust and measure the effectiveness of their marketing efforts and predict future market trends. ForwardKeys’ data is retrieved daily from all the major global reservation systems worldwide.
About The Africa Hotel Investment Forum (AHIF)
AHIF is the premier hotel investment conference in Africa, attracting many prominent international hotel owners, investors, financiers, management companies and their advisers. It is organised by Bench Events (www.benchevents.com), which is known for producing, alongside Questex Travel + Hospitality and MEED Events, several other top-level hotel conferences around the world including Berlin (IHIF), Dubai (AHIC), Istanbul (CATHIC) and Moscow (RHIC).
Sponsors of AHIF 2015 are: AccorHotels, Carlson Rezidor Hotel Group, Hilton Worldwide, Marriott International and Starwood Hotels and Resorts international as Platinum Sponsors; African Export-Import Bank, Areen Hospitality Design, Calibra, Colliers International, DEG – Deutsche Investitions- und Entwicklungsgesellschaft mbH, Ethiopian Airlines, France 24, Grant Thornton, Honeywell, Horwath HTL, Hotel Partners Africa, HTI Consulting, HVS, Hyatt, IDC, JLL, Kempinski Hotels, Mövenpick Hotels & Resorts, Onlime, Samsung, STR Global, SVA, The Brand Co, The Great Hospitality, Wyndham Hotel Group and ZPC Group as Gold Sponsors.