Jovago Signs Deal to Boost Rural Hotel Visibility


Travel Creations, a renowned travel agency celebrated both its 20th anniversary and special Travel Products Day with a new partnership positioned to boost their rural inventory. This new partnership between the company and leading online hotel platform, Jovago.com will ensure that travelers headed to remote regions have easy access to hotels.

Not too long ago, the duties of a travel agent were almost limited to making arrangements for visa, reserving flights and making sure transport was on ground at the point of need. Changing travel trends and traveler behaviors has undoubtedly created a rise and growth in the travel business.  More than ever, travel suppliers are now coming up with fresh strategies, new concepts and value-added services that seek to add a Midas touch to the total experience.

This, as Aisha Yahya, Business Development Manager at Travel Creations Limited explains means that travel suppliers must creep out of the conventional to adapt technology, develop personalized services and create channels that are in compliance with emerging trends.

Speaking during the Travel Creations Product Day that sort to showcase different products and packages for local and international travelers, Aisha also encouraged collaboration between suppliers as this will ensure seamless process for travelers. The company which also used the day to mark its 20th year since inception also took the opportunity to sign a partnership with leading hotel booking site, Jovago.com, which will grant customer access to more than 25,000 hotels in Africa – while extending a special incentive on remotely located properties.

Satellite centers and commuter towns gaining popularity

According to a recent report by report, there’s a notable shift in booking trends and preferences with a major percentage of local travelers showing increasing interest in touring commuter cities that take a few hour drive from the capital. This new generation of travelers is a result of the growth of the upper middle class as well as an adventurous culture that is catching up with the urbanites.  The wave is however not limited to commuter towns, as hitherto unpopular destinations are also paving way for new developments that usually start with a lodging facility, basic retail shops and sometimes financial service providers. With just above 1,600 hotels in Kenya featured on Jovago.com, this adventure-oriented, happy-go-lucky group is assured of accommodation!

Source: Jovago


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