A new report by Allied Market Research titled, “World Screenless Display—Market Opportunities and Forecast, 2014–2020,” forecasts that the world screenless display market would generate revenue of $5.7 billion by 2020, registering a CAGR of 29.9% during the forecast period, 2015–2020. In 2014, North America was the highest revenue-generating region, owing to early adoption of technology and associated applications such as heads-up display (HUD) and head-mounted display (HMD). Asia-Pacific would witness the fastest growth during the forecast period, owing to an increased awareness and adoption of screenless display devices across different industry verticals.
Rising disposable income supplemented with increasing awareness and acceptance of advanced technologies are the major factors driving the adoption of screenless display technology, worldwide. In addition, introduction of virtual reality devices, which are compatible with smart phones would foster the growth of the world screenless display market during the forecast period.
The world screenless display market is segmented into type of technology, application, vertical and geography. Based on technology type, the market is segmented into visual image, retinal display and synaptic interface. In 2014, visual image segment dominated the market with approximately 86% share in terms of revenue. The other two technologies are in their nascent stage of adoption. However, these technologies are anticipated to grow significantly during the forecast period, owing to the ongoing research in the field of retinal display and synaptic interface.
Based on application, the report segments the market into holographic projections, head-mounted display (HMD), head-up display and others (HUD). Holographic projections segment dominates the market, accounting for nearly 53% of the market share in 2014, owing to their applications in numerous industries, including healthcare, consumer electronics and entertainment. Smart phones enabled with holographic display would be one of the major milestones of this technology. Head-mounted displays, especially helmet-mounted displays, are mainly used in the defense and aerospace sectors across the developed regions, and are witnessing increased adoption in the developing regions as well. HUDs are majorly used in automotive sectors, primarily for enhanced display in the high-end luxury cars; and the aerospace sector.
Based on verticals, the market is segmented into aerospace & defense, automotive, healthcare, consumer electronics and others. In 2014, aerospace & defense was the highest revenue-generating segment of the market in terms of revenue. However, the highest growth is witnessed in consumer electronics vertical, anticipated to register a CAGR of 32.1% during the forecast period.
The world screenless display market has been analyzed on the basis of geographical regions, which include North America, Europe, Asia Pacific and LAMEA. In 2014, North America dominated the world screenless display market, accounting for 37.9% of the overall market revenue, followed by Europe.
Key Findings of the Study
– Increasing awareness of screenless display devices supplemented with enhanced product offerings would drive the market during the forecast period
– Visual image segment would continue to dominate the market throughout the forecast period
– Holographic projection leads the application segment, owing to its numerous applications across different verticals
– North America dominates the world screenless display market and is expected to maintain its dominance throughout the forecast period, 2015–2020
The report highlights the competitive scenario of the world screenless display market. It provides a comprehensive analysis of the key organic and inorganic strategies adopted by leading market players to sustain the market competition. Several companies have adopted product launch and expansion as their key growth strategies to improve their market foothold and enhance their product portfolio. The key companies profiled in the report, includes Google, Inc., Avegant, Displair, Inc., Microsoft Corporation, Synaptic Incorporated, Esterline Technologies Corporation, BAE Systems Plc., EON Reality Inc., MicroVision, Inc. and RealView Imaging Ltd.