Hotels in Ethiopia Grip on Online Marketing


Whether a hotel property is independent or part of a larger chain, there is a need to be international and strategic in how best to boost brand awareness. Billboards are effective but only attract the attention of people in close proximity while TV and print ads have a larger, albeit local, reach. The time has come for online marketing to bring business from around the world.

It allows businesses to tell people about their hotel offers. Promotion and growth are directly proportional to each other in business sphere, hotel booking companies such as Jovago.com promote hotels without charging promotion fees. Currently, over 500 hotels based in Ethiopia came on board with this company website broadening their accessibility and increasing number of bookings.

Online with its universal attribute has become so popular that it has become the most effectual way of influencing people. For most people it’s uncommon to go beyond a day without surfing the internet in search of online services. This has created a vast range of opportunity for businesses as well as an ample scope of promoting themselves in numerous ways. Business nowadays can be executed with the immense help of the internet and its features. Aside from the traditional way of offline marketing strategists, the art of utilizing the powerful online platform to promote their business can be mastered. Virtual marketing is on its zenith as it shows its influential effect in becoming a sound marketing strategy. Today in the age of globalization, a hotel without effective marketing will wither away potential revenues staying far behind the competition.

Such promotion provides effective, comprehensive digital marketing services that are focused on driving direct online bookings. The hospitality industries can take advantage of online channel strategy & website revenue optimization thus boosting their online channel presence. It is easier than ever to grow audiences and enable visitors to become a part of marketing force through reviews. Hotels in Ethiopia are now looking beyond the offline marketing channels leaning towards online paths to direct bookings.

In addition to seeking bookings on their own sites, hotels are now focusing on broad spectrum booking websites that are creating content valued by potential guests prior or during a booking decision-making cycle, hotels have the opportunity to leverage reviews, photos, videos and destination-related content to attract guests into their own booking engine.

Wired presence has brought more than 25 million businesses around the globe aboard proving that businesses without an online presence are at a clear drawback. Worldwide presence allows efficient and effective promotion for hotels bringing more visitors. Such modern initiatives develop and allow business grow very quickly.


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