Designers and creators from Africa can now vie for international attention. This is thanks to a new online platform, Kawree.com that offers visibility and opportunities of development to designers and creators from Africa. The online platform promises to deliver and consolidate a stronger African offering in terms of beauty, fashion and design objects. According to a press release from the company, Kawree is the phonetic writing of ‘cowry’. Cowry shells were used for centuries as currency in Africa. “The vision is to become a unique destination for international customers to access African creativeness,” said Alioune Ndione, its London-based founder.
Kawree empowers the vendors by allowing them to reflect the identity, look and feel of their brand within the platform. The access to a boutique is not limited to a privileged number of creators. With no monthly fees to constraint designers, the platform fosters designers’ growth. Vendors have to pay a joining fee of £199 to rent their boutique for the entire year and pay a commission of 23 per cent only on the sales they make.
Kawree seeks to tie a strong relationship with magazines that have the same aspirations in terms of contributing to the African development, build a network of influent bloggers, and organise events and pop-up stores such as the launch event in London in June 2016. It gives a voice to designers to tell their stories and invites future customers to embrace their universe via the blog named ‘Highlights’.