Daily Archives: May 24, 2016
The advertising market in South Africa is booming. So many companies from all over the world are utilizing the breadth and reach that internet advertising offers. According to a scholarly source entitled Beliefs and Attitudes Towards Online Advertising in a Social Network Context, researchers found that there is a significant difference between African respondents and Caucasian respondents in that the more positive a person’s beliefs are about online advertising, the more positive their overall attitude towards online advertising was. This finding can assist marketing practitioners to better understand the role of internet advertising, and the importance in the increasingly widespread dimensions of the marketing profession.