Breaking the tradition of lack of travel, Ethiopian society started to believe life is not about being stuck in generating income to pay bills. A large part of the society is accustomed to staying in hotels and visiting exotic destinations within their own country.
Ethiopia has remained the backpacker’s sanctuary offering budget luxurious lodgings, encouraging the youth and families to travel often. The growing influence of globalization and modern lifestyle transformed the perception of travel as a basic necessity.
People outside the capital travel to Addis Ababa, the highest city in Africa, to experience the Ethiopian luxury at its best. Most locals travel to the North to witness the bubbling active volcano among other breathtaking historical and ancient architectural sights, while the Great Rift Valley which cuts Ethiopia from northeast to south of the country being the only physical feature of Africa that is visible from a space; entices many who want to feel on top of the world. With several options to pick from the Blue Nile, the longest river in the world and Aksum as well as Lalibela the stunning standout masterpieces of Ethiopian ancient architectures, welcomes overflowing number of local visitors. Closer home, once-overlooked sights have also proven themselves worthy of another glance hosting new and regular travelers.
The growing trend of activities sharing in social media, along with people search of adventure and happiness has popularized traveling and encouraged new travelers flouting routine. Escaping from the busy cities to calm refreshing locations and trying out cozy accommodations, has become the growing habit of travelers as a liberating break time.
Evidencing such travel interest growth, the last two decades have seen a massive increase in the number of local travelers. Revealing the untapped potential, WTO’s Tourism 2020-Vision forecasts that international arrivals are expected to increase by 200% to reach over 1.5 billion by the year 2020 of these worldwide arrivals; 1.2 billion are expected to be intraregional while 0.4 billion covering long distance travelers. This diverse and unprecedented growth in the tourism activities has made tourism one of the most extraordinary economic and social wonders.
Be it local or international in nature, the industry helps not only economically but also in the evolution of traveling societies sharing a multicultural atmosphere of tourism. On the other hand, the advancement in information technology and the development of the internet has further expanded the scope of tourism beyond borders. Supported by the emergence of online technology; online tourism operations of hotel booking, ticket purchasing and other tourism packages have been made easier.
Online tourism has created a closer interrelation between customers and service providers. Companies such as Jovago and Expedia offer tourists a tool to pick their choice, to seek details on destinations, facilities, availability and prices. With its welcomed virtue, it has become increasingly convenient for local travelers to choose staying in the hotel than staying in someone’s house free of charge.
By Eden Sahle from Jovago.com