Conceptualizing Hotels and Real Estate for your Business


How 3D architectural models can help businesses in Africa

The real estate and hotel development in Africa has seen an increased interest in the past few years, especially with foreign investors in the larger cities and regions. In 2015 Cairo say a positive performance during the first three months which grew the investment margins a great deal. Yet, even with dramatic falls in rand, buyers are hesitant to invest in real estate. This is not to say that the numbers are not slowly growing, as small-sized houses have seen a 1.8% increase and large-sized homes are up by 8.3%[1]. Though the investors may appear to be sluggish, the interest in hotels and real estate development is thriving. As such, it is important for sellers to present their properties in the best methodology for today’s market, and that means 3D augmentations and 3d renders.

Using 3D augmentation to help your business

Augmented Reality presents a real-world environment that the viewer can interact with. For those in the real estate and hotel world, the ability to present the buildings which are to be constructed to the potential investor is a big advantage. Unlike 3D renderings, the augmented reality couples 3d models, animation, and live feeds. For example: If you have a property and wish to have a contractor purchase the property for hotel development, you could have a 3d architectural building modeled and textured. The model would then be coded in with a live feed of the property and the potential investor could see how the building would look at that location. Furthermore, you could set up a digital walk through which would give even more depth and reality to the potential investor in the project.

Presenting 3D renders of your real estate and hotel projects

There are 3d renders and then there are 3d Conceptualization and Photorealistic renders. The difference is in the details. Programs such as 3ds max and Revit have become iconic with creating realistic renderings, especially since the populate functionality has been included. Because potential buyers want to see how the building will fit into the real world, it is critical that the render look realistic. The plastic shinny look from earlier generation rendering is no longer acceptable in today’s commerce society. Photorealism is needed. As such, the models used in the render must have a high level of detail and texturing. If creating a full environment, less detail can be given to the supporting buildings so long as the overall effect is not lost.

Supporting 3D essentials

Where your hotel or your building is important, there are 3d Models which are equally as important in order to present the building as being realistic. Trees, people, cars, and such need to be included into the render to create the impression of the building being at a physical location. Apart from these elements, consider the lighting and the atmospherics of the render. Again, you are building up the perception of reality. If you can present the building in a few different climatic situations (rainy, foggy, clear,  windy, etc.) the viewer will be inclined to think of the potential investment as already being a concreted and solidified structure.

What about structures that already exist?

It may be that a property, building, or hotel is already existent on a parcel of land. Yet, this does not mean that you want to showcase the property as it is. You do not want to lie to your clients, but you can help them see the potential in the existing property by having a 3d render of a renovation on the property. Photoshop is not ideal in this situation as you want to have something that has depth and movement. Even if it is a still, you want to have it appear as if the property is alive. Yes, you will want to Photoshop out the blemishes and such which will need to be renovated, but 3d will be needed to make it convincing.

The bottom line

Whether you are making augmented reality or just presenting a rendered 3d walkthrough, the thought process is the same, present something that is obtainable. For many investors, specifically foreign investors, a piece of property is seen as a high risk. Your goal as a seller is to give the potential buyer the assurances needed to ease them into the buying process. Some ways in which you can build up consumer confidence in 3d includes:

– Show the building being constructed

– Make an animation showing how drainage and water is handled on the property

– Do a panoramic interaction of the property

– Allow the consumer to explore the area with an augmented render of the property

As with most 3d tools, the more engaging you can make the content and the more you can tie the consumer to the product, the more apt they will be to follow your call to action.


This entry was posted in Advertorials, African News, ICT. Bookmark the permalink.

Leave a Reply