Daily Archives: September 21, 2016
In 2016, global eCommerce sales are expected to reach just shy of $2 trillion and Africa represents approximately 2% of this. It is the continuing rise of mobile connectivity and the rapid development of FinTech products that is driving the eCommerce environment in Africa. Just over 80% of African people do not have access to traditional banking, yet the continent boasts more than 220 million registered mobile money accounts. Understanding and accessing this increasingly connected, tech-savvy market should be the focal point for all eCommerce vendors going forward.
By Brian Richardson, CEO of WIZZIT International