The symbiotic relationship of eCommerce and logistics growth in Africa

Logistics is the backbone of ecommerce globally, and the burgeoning economies across Africa provide a number of challenging obstacles. Building an ecommerce business on the continent is significantly different to the developed world and other emerging markets. In many ways the South African ecommerce industry is leading the way (for now), based off an established road, rail and air infrastructure. According to PayPal, the South African ecommerce sector is predicted to reached over R45 Billion in revenue by 2017, and this is largely due to the sophistication of logistics.

Logistics was commonly thought of as bulk freight, cargo containers carted to warehouses for distribution into small regional retail outlets. The growing B2C ecommerce market development is directly related to the accessibility and technology used, and with that demand is growing among small operators. What is vital for logistics firms is to further strengthen connectivity, across the continent and with international markets.

Several large direct-to-consumer ecommerce players are buying out smaller logistics firms, while others are forming partnerships with established same-day-delivery couriers as well as innovative start-ups. Demand from consumers with improved access (and lower cost) with internet enabled devices is driving cutting-edge logistics technology and services. Simply-put, without them your ecommerce business is in trouble.

The 3rd eCommerce Africa Confex will host a number of key players in the logistics industry. Speakers include: Hilton Eachus, Business Development Executive from Silver Sponsor, DPD Laser ; Atul Bhakta, Managing Director for Gold Sponsor, One World Express ; Justin Drennan, CEO for ParcelNinja ; and Derk Hoekert, Managing Director for Pargo.

This entry was posted in ICT. Bookmark the permalink.

Leave a Reply