You could have the best product in the world, it could change people’s lives or it could save them, but unless you have the right reputation and brand image behind it, the chances are that no one will find out about it. As frustrating as it may be, the business world is still very much about image, so in today’s post, I’m going to give you just a few key tips on how to improve the business message that you’re projecting.
- Always dress to impress
The saying goes that you should dress for the job that you want, not the job you have, when it comes to attending interviews. When it comes to professional image however, I always think it’s better to dress to impress the client. Each customer will vary, and you need to make sure that the impression you leave them with is the correct one.
For example, creatives are known for being far more relaxed and informal, so if you’re going to meet with a designer, you can still dress smartly, but perhaps a blouse and smart coat rather than a full matching suit jacket is more appropriate. You need to show that you’re on the same wavelength as them.
- Give your car an upgrade
Your car may sometimes be what the client sees first, even before you. Whether your vehicle will be seen for a matter of minutes, or you’re driving your client to visit a site and they’ll be riding with you, your car can say a lot about you as a person. You need to make sure that everything they see reinforces the idea that you’re reliable, professional, and that their business will be in safe hands with you at the wheel.
I’d suggest looking for used cars for sale, as you’ll still be able to get a relatively new model, but for much cheaper as they will depreciate massively in the first couple of years, but still look just like new in most cases.
- Be careful with your social media
These days, your social media channels will have the same impact if not bigger than things like customer service. Most customers will go there for everything from complaints to simply researching a company, and that means major clients will do the same. Always be careful not to upload anything that could be misconstrued or that is not in keeping with your brand values.
If anything, this matters more if you’re a smaller company, because you’re still trying to build a reputation and win business. Keep them regularly updated with targeted content that shows you’re top of your industry, and be seen to respond to those who engage with you.
Creating the right business image can be difficult, but it’s not impossible, and you can get even more tips by clicking here. Do you have any ideas of your own on how to improve your professional image? Let me know by leaving me a comment in the section below.