Monthly Archives: May 2017
Digital IQ for African companies track global averages—but South Africa is at risk of falling behind: PwC report
Most organisations around the world have not done enough to keep up with the digital era – and leadership is falling short, with many chief executives not yet fully engaged in the initiatives of digital transformation. African companies match their global peers in many measures of Digital IQ: just over half (52%) rate their organisation’s Digital IQ as strong – a score of 70% or greater. However, South African companies stand at risk, with less than half (47%) rating their organisation’s IQ over 70%.
Although the vision to unify Africa has been heard for long; the continent remained highly disconnected hampering travel and other economic unities that might support the continent development initiatives. Still, the continent citizens do not find it easy to travel within the continent due to price and time taking travel requirements.
The Dangote Group (www.Dangote.com) shone at the just concluded 2017 Gateway Trade fair which was held in Abeokuta, emerging as the second most patronised exhibitor, just as the Group disclosed that it was investing N10 billion dollars in rice cultivation in five states to boost food self-sufficiency.
The world is gradually experiencing a shift from celebrity endorsements towards Influencer Marketing. The concept – Influencer Marketing is taking roots globally as the use of social media increases across the globe. Instagram seems to be a standout and the most used platform for many influencers, this reflects in the development of the app to have shopping options. Why Influencer Marketing and what’s the future? As social media grows and acquire more users, the future of Influencer Marketing remains bright while promising a good return on investment. Influencer Marketing is relatively cheaper than endorsement deals and offers a good diversity of options for all kind of businesses. Just like content marketing, influencers provide and interact with their audience on credible information, products, services which build their brand as a person and also promotes the activity their communicating.
Increased spending on healthcare in the public and private sectors across the African continent has resulted in improved health indicators and life expectancies.
Africa’s vast but informal cross-border trade can contribute to improving livelihoods and increasing regional integration across the continent, according to a new report presented at a conference here.
Credit card fraud is still rife in South Africa, but merchants and customers using credit cards still have some comfort in the knowledge that their transactions are protected by the Payment Card Industry Data Security Standard (PCI DSS). The key tenets of PCI DSS is to prevent fraud.
Flourishing from a start-up to an SME, and a macro business deeply rely on customer growth and market share. There are many start-ups that have been in existence for at least 3 years and still cannot count themselves as SMEs. Similarly, some SMEs with the vision to become macro enterprises are stuck in their ways. The hurdle here, is the challenge of increasing customer size and market share for the product or services being operated by these businesses. A new regime of keeping existing customers and attracting new ones to flourish your business is Content Marketing.
Technological advancement is growing rapidly globally. In Africa, there is a continuous rise in digital spending and development. In West Africa, Nigeria and Ghana are clear examples of how individuals and cooperate agencies are using tech to solve problem. However, there is also a growing lack of efficient digital advertisement. As the population of mobile phone users grow across the continent, there is no such growth of digital advertisement. Majority of advertisement is till channeled through traditional media. In Ghana, the majority of Small and Medium Enterprises are more interested in traditional media as a mode of advertisement though they do not have the financial means to advertise on the platforms of their choice. Tech gurus with solutions to digital marketing are resorting to private clients to sell their services to them. This has contributed largely to the inefficiency of digital advertisement in Africa – there is a lack of institution to sell the services.