PwC records highest level of confidence among CEOs in Africa

PwC ( research across the continent shows that 91% of CEOs are confident about their own companies’ growth prospects in the medium term. “This is the highest level of confidence since we started our research on CEOs in Africa in 2012,” Hein Boegman CEO for PwC Africa said this while speaking on challenges and opportunities facing Africa’s CEOs at a press briefing held by PwC at the World Economic Forum on Africa 2017 in Durban, South Africa. Conversely, CEOs are concerned about uncertain economic growth and the impact this will have on their business as they anticipate growth prospects. “The returns for doing business on the continent are high, but so are the risks. Africa’s CEOs are operating in difficult times – infrastructure on the continent remains a challenge, finding and retaining the right talent for their businesses, dealing with many of the hurdles that come with working with governments, and managing growth plans across the continent,” Boegman added. Additionally, Dion Shango, CEO for PwC Southern Africa said “It is no longer enough for business leaders to steer their organizations through a complicated and challenging environment – they will need to adapt swiftly to change.”

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