Author Archives: Joshua Amponsem
Art represents a fascinating aspect of modern lifestyle. Painting and sculpture have evolved beyond just abstract, semi – abstract, and reality art towards 3D paintings and artwork. Beyond that, are the colorful artwork being translated into clothing by Bennu7777. His work is gradually merging art and painting into the fashion industry.
The world is gradually experiencing a shift from celebrity endorsements towards Influencer Marketing. The concept – Influencer Marketing is taking roots globally as the use of social media increases across the globe. Instagram seems to be a standout and the most used platform for many influencers, this reflects in the development of the app to have shopping options. Why Influencer Marketing and what’s the future? As social media grows and acquire more users, the future of Influencer Marketing remains bright while promising a good return on investment. Influencer Marketing is relatively cheaper than endorsement deals and offers a good diversity of options for all kind of businesses. Just like content marketing, influencers provide and interact with their audience on credible information, products, services which build their brand as a person and also promotes the activity their communicating.
Flourishing from a start-up to an SME, and a macro business deeply rely on customer growth and market share. There are many start-ups that have been in existence for at least 3 years and still cannot count themselves as SMEs. Similarly, some SMEs with the vision to become macro enterprises are stuck in their ways. The hurdle here, is the challenge of increasing customer size and market share for the product or services being operated by these businesses. A new regime of keeping existing customers and attracting new ones to flourish your business is Content Marketing.
World Water Day, on 22 March every year, is about taking action to tackle the water crisis. Today, there are over 663 million people living without a safe water supply close to home, spending countless hours queuing or trekking to distant sources, and coping with the health impacts of using contaminated water. This year’s theme: Why waste water? in support of SDG 6.3 on improving water quality and reducing, treating and reusing wastewater.
African millennials are changing their consumer spending patterns, from markets to malls, where they can eat, socialize and get entertained at Family Entertainment Centers (FEC) apart from shopping. Also there have been key amusement parks in Egypt, Nigeria, Tunisia and South Africa which have enticed people around the African region. DEAL 2017 will bring to Africa the largest show in the amusement industry and will provide an effective platform for the stakeholders within the African entertainment and amusement sector, as per International Expo Consults – the organizers of the show. In the wake of growing developments in the African region, it is essential for shows like DEAL to bring key players of the amusement and leisure industry to converge at a focal point to showcase ingenious products which can benefit the market. African tourism has seen a boost is simultaneous to the economic growth being experienced across many parts of the continent. Reports predict that direct contribution of Travel & Tourism to GDP will increase by 4.8% per annum, to USD121.3bn which is approximately 3.2% of GDP by 2026.
Accra, Monday 20, 2017 — The Ecosystem Based Adaption for Food Security Assembly (EBAFOSA; www.ebafosa.org), established under the auspices of the United Nations Environmental Programme will join the Ministry of Food and Agriculture, and the Ministry for Environment, Science, Technology and Innovation to launch the all-inclusive pan-African framework on food security in Ghana on the 3RD of March, 2017 at the University of Ghana (ISSER Auditorium) from 8:30 to 12:30 pm. The event is expected to bring together key stakeholders in all areas– public and private sectors, educational and research institutions, individuals publics/citizens, community based organizations, international intergovernmental organizations, NGOs, civil society groups, etc. to collaborate in developing and implementing policy solutions to upscale Ecosystem Based Adaptation – driven agriculture and its value chain improvements toward ensuring sustainable inclusive growth in Ghana.
In partnership with the Climate Innovation Center, Ghana, the Clean Energy West Africa Summit will host the first incubator workshop in April which will look at how entrepreneurs can build, develop and sustain clean energy businesses.
Strong El Niño weather event that ended only last year and poor erratic rainfall in recent months is driving food prices high causing food insecurity in East Africa region. Local prices of maize, sorghum and other cereals are near or at record levels in swathes of Ethiopia, Kenya, Somalia, South Sudan, Uganda and the United Republic of Tanzania, according to the latest Food Price Monitoring and Analysis Bulletin (FPMA). Prices of staple cereals have doubled in some town markets within the region. According to FAO senior economist and coordinator of the Global Information and Early Warning System, Mario Zappacosta, “Sharply increasing prices are severely constraining food access for large numbers of households with alarming consequences in terms of food insecurity.”
Somalia has marked important milestones in rebuilding its economy and normalizing relations with international financial institutions, over the past five years. However, IMF’s 2016 IV consultation shows that impact of drought in Somalia will decelerate its economic growth from 3.4 percent to 2.5 percent.