The rise of Gen Z means a rethink of permanent employment is on the horizon

We are witnessing a clash between businesses pushing for in-office work and Gen Z workers who prioritise flexibility, environmental consciousness, and inclusivity. Even remote-working advocate, Zoom, has demanded that those within 80km of the office need to work in-person twice a week. As Gen Z becomes the dominant demographic in the future workforce, project-based independent contracting and remote collaboration are gaining popularity as preferred modes of work. Gary Silbermann, Co-Founder & Innovation Director at One Degree shares that there doesn’t have to be an ongoing battle between C-suites and younger workers.

The African Continental Free Trade Area Investment Protocol signalled a new era in sustainable trade and investment

The African Continental Free Trade Area (AfCFTA) is predicted to increase Africa’s trade income by USD 450 billion by 2035 and will boost intra-African trade by more than 81 percent, according to a recent report by the World Bank.

The $3bn Private Credit Opportunity in Africa

Africa’s mid-market businesses, the backbone of the continent’s economic growth, can find themselves trapped in a financing void. With annual revenues typically surpassing $10 million, these companies find themselves in a precarious position – too large for microfinance, yet too small or risky for traditional banks.

How Effective Rebranding Can Redefine and Elevate Your Business

In an era where change is the only constant, businesses must adapt and evolve to stay ahead. Penquin, the brand and communication agency based in Johannesburg, is leading by example, embracing transformation with open arms. The agency recently made headlines with the unveiling of its brand-new logo and refreshed corporate identity (CI), marking a significant milestone in its journey.

Egypt and the Big 5 Dominate Hotel Development in Africa

In 2024, Egypt and the Big 5 global hotel chains—Accor, Hilton, IHG, Marriott International, and Radisson Hotel Group—lead Africa’s hotel development, capturing a market share of 28% and 71% respectively, as per the latest African Hotel Chain Development Pipeline report by W Hospitality Group. With over 92,000 rooms in 524 hotels across the continent, the report highlights a surge in resort growth and Egypt’s remarkable dominance in the market.

South African consumers feel the big squeeze: 99% have changed their FMCG shopping habits to save money

According to NIQ, 44% of South African consumers feel they are in a worse financial position this year compared to a year ago. Of those respondents, 82% say that increased costs of living are to blame for their recent financial struggles, up from 76% a year ago. Nearly two-thirds (62%) state they are worse off due to the economic slowdown, up from 57% a year ago. These findings appeared in “Consumer Outlook 2024″, the latest NIQ Thought Leadership report capturing the mindset and sentiment of consumers around the world.

Africa Fintech Summit Rolls Out Nigeria Fintech Marketing Outlook 2024, Featuring Trends, Perspectives, Growth Strategies, and More

The Africa Fintech Summit (AFTS) releases its insightful “Nigeria Fintech Marketing Outlook 2024” report, shedding light on the current state and future direction of marketing strategies within the nation’s booming fintech industry.

Navigating healthcare uncertainty across Africa

In the article, Rodney Taylor, MD at Guardian Eye, sheds light on the multiple challenges faced by healthcare systems in Africa, such as accessibility, cost constraints, and the potential for digital technologies to transform the sector. He argues that technology can only be effective if it is accessible, affordable, and culturally appropriate.

How will Digital Transformation evolve the Blockchain Practices in African Countries?

The use of blockchain practices has been rising in every industry. Today, every single industry is making the most out of it and making things easier for their audience to deal with it. If you are thinking how blockchain practices is going to get better with digital transformation, then you have landed on the right page. 

Fintechs are aiding financial inclusion across sub-Saharan Africa

Fintechs are driving financial inclusion in sub-Saharan Africa by providing safer and more affordable solutions for cross-border remittances, reducing costs by 50% in the past decade. These fintechs are enabling people to join the formal economy and access a range of financial services, contributing to lasting financial inclusion in the region.

Five Reasons Morocco Should Be Top Of Your Travel Bucket List

Morocco is fast becoming a sought-after destination on the continent. This diverse country, with its blend of ancient traditions and modern allure, offers travellers distinct experiences in its major cities, making it immensely popular. From diverse landscapes and desert adventures to vibrant souks, hammams and historical sights, Morocco has it all.

When the perceived cure becomes poison: Urgent action required to address the illicit trade of counterfeit antimalarial drugs in Africa, responsible for 158 000 deaths annually

According to the World Health Organization, the sale of counterfeit medication is the world’s most lucrative illicit trade. Sadly, Africa has become home to an estimated 42% of the world’s cases of trade in counterfeit medications, disproportionately affecting the most vulnerable and desperate of populations living in low- or middle-income countries. 

Disrupting the Adtech landscape: South African scale-up leads the revolution

Transitioning from a disruptor in the real estate sector to a global pioneer in data-powered Adtech across industries, Flow’s solutions aim to solve the fragmentation of industries including financial services, retail, e-commerce, MLMs, and more and have evolved into three distinct pillars: Flow Connect, Flow Enterprise, and Flow Data. These pillars showcase Flow’s evolution as a leading “data-powered” Adtech provider that boosts reach and revenue for businesses. With over 5000 successful campaigns and reaching over one billion impressions on retargeted adverts to date, Flow is making waves in the industry. Their new website, launched this February, reflects their commitment to seamless navigation, crystal clear communication, and faster loading times to enhance campaign delivery.