Category Archives: World News

World News

A CHANGING REGULATORY ENVIRONMENT CALLS FOR A REVIEW OF EXTANT BRAND STRATEGIES

The regulatory environment is changing based on a society that is more health conscious, advocating for the preservation of life. Increasing of taxes on products such as tobacco, alcohol and now sugar-sweetened beverages are a result of increased lobbying from non-profit organisations who are pushing governments to penalize consumers to protect themselves from themselves by making it relatively unaffordable to purchase these products. By increasing taxes it is assumed that the consumers will use less of the good based on a higher pricing point. The fewer units that are consumed, the less strain on your body and ultimately the longer you live. Raised taxes also benefits the tax man because, from a human nature standpoint, it takes a lot of willpower to kick a habit, let alone reduce your utility threshold. We live in an increasingly stressful world and the products we are told to consume less and less of, sometimes provide the temporary relief we need to get by. A rather controversial but true state of affairs based on our daily trials and tribulations. read more

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South Africa: Access to Health Care Remains a Challenge says Health Professionals

Southern Africans seem to be living a dream within the healthcare system. Realities of the healthcare sector within the region is far from what the region exhibits and perceive to have. This discovery came to play when a local Future Health Index, authorized by Philips, showed that only 33% of healthcare professionals in South Africa believe the overall health of South Africans is positive while 80% of the population grade their current health system to be positively; 46% of the South African population think the health system in the country is unintegrated, while 74% of healthcare professionals feel even more strongly about this. The reason for the difference in response between the population and health professionals is related to access to health care. Health professionals largely disagree that their patients have access to care across all phases of the continuum compared with the 19-country average. read more

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A New Dawn of Art and Clothing

Art represents a fascinating aspect of modern lifestyle. Painting and sculpture have evolved beyond just abstract, semi – abstract, and reality art towards 3D paintings and artwork. Beyond that, are the colorful artwork being translated into clothing by Bennu7777.  His work is gradually merging art and painting into the fashion industry. read more

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Will Influencer Marketing take over Celebrity Endorsements?

Influencer Marketing

The world is gradually experiencing a shift from celebrity endorsements towards Influencer Marketing. The concept – Influencer Marketing is taking roots globally as the use of social media increases across the globe. Instagram seems to be a standout and the most used platform for many influencers, this reflects in the development of the app to have shopping options. Why Influencer Marketing and what’s the future? As social media grows and acquire more users, the future of Influencer Marketing remains bright while promising a good return on investment. Influencer Marketing is relatively cheaper than endorsement deals and offers a good diversity of options for all kind of businesses. Just like content marketing, influencers provide and interact with their audience on credible information, products, services which build their brand as a person and also promotes the activity their communicating. read more

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How to Grow Your Business with Content Marketing

Content Marketing

Content Marketing

Flourishing from a start-up to an SME, and a macro business deeply rely on customer growth and market share. There are many start-ups that have been in existence for at least 3 years and still cannot count themselves as SMEs. Similarly, some SMEs with the vision to become macro enterprises are stuck in their ways. The hurdle here, is the challenge of increasing customer size and market share for the product or services being operated by these businesses. A new regime of keeping existing customers and attracting new ones to flourish your business is Content Marketing. read more

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World Health Statistics 2017: Almost half of all deaths now have a recorded cause, WHO data show

Almost half of all deaths globally are now recorded with a cause, new data from the World Health Organization show, highlighting improvements countries have made on collecting vital statistics and monitoring progress towards the Sustainable Development Goals (SDGs). read more

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The Quest To Extend Oil Supply Cuts: Does this affect Nigeria or Libya?

Growing news across oil exporting countries have been unpleasant. This Monday, Russia and Saudi Arabia announced that they request a nine month OPEC output cut extension. Following that Kuwait and Oman has joined Russia and Saudi Arabia – the two largest producers among the 24 producers who earlier agreed to cut output in 2018 for an extension. read more

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GROHE’S Blue Home Water system Sweeps Red Dot Awards in Germany.

GROHE Blue Home Water System

The Blue Home water system sweeps multiple awards at the Red Dot Award. The water system has been remarkably known as one of the most innovative systems in design and efficiency. Developed by GROHE – a leading provider of sanitary fittings and water products, the Blue Home water system cuts drinking water costs by at least 50 percent and reduces carbon emissions by 61 percent compared to bottled water. The award is one of the most coveted awards honoring exceptional design performance and GROHE swept way five of these proud awards. read more

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STRONG BRANDS ARE BUILT FROM WITHIN

On numerous occasions I’ve been asked what makes a strong brand. An immediate response is the company’s founders. Without a visionary founding, an organisation is soulless. The essence of the organisation is thus built around the vision and mission of its founders when the organisation is established. It is also important for me to mention that the vision, mission and values must continue to be tested as time moves along. A business’ surrounding environment changes; now even more so than in the past. These changes challenge the organisation to adopt and adapt and at times evolve their mission to align with what the market wants. Before this happens a critical evaluation needs to be carried out by the firm’s stakeholders as to whether a change in strategic direction is warranted. This often takes place where the gap between what an organisation stands for and what the market wants is so wide that without change, the organisation risks gradually losing its client base. Remaining relevant is, thus, one of the factors that an organisation’s leadership must continue to focus on as they grow and progress their brand. read more

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