Category Archives: World News
The world is gradually experiencing a shift from celebrity endorsements towards Influencer Marketing. The concept – Influencer Marketing is taking roots globally as the use of social media increases across the globe. Instagram seems to be a standout and the most used platform for many influencers, this reflects in the development of the app to have shopping options. Why Influencer Marketing and what’s the future? As social media grows and acquire more users, the future of Influencer Marketing remains bright while promising a good return on investment. Influencer Marketing is relatively cheaper than endorsement deals and offers a good diversity of options for all kind of businesses. Just like content marketing, influencers provide and interact with their audience on credible information, products, services which build their brand as a person and also promotes the activity their communicating.
Flourishing from a start-up to an SME, and a macro business deeply rely on customer growth and market share. There are many start-ups that have been in existence for at least 3 years and still cannot count themselves as SMEs. Similarly, some SMEs with the vision to become macro enterprises are stuck in their ways. The hurdle here, is the challenge of increasing customer size and market share for the product or services being operated by these businesses. A new regime of keeping existing customers and attracting new ones to flourish your business is Content Marketing.
Almost half of all deaths globally are now recorded with a cause, new data from the World Health Organization show, highlighting improvements countries have made on collecting vital statistics and monitoring progress towards the Sustainable Development Goals (SDGs).
Growing news across oil exporting countries have been unpleasant. This Monday, Russia and Saudi Arabia announced that they request a nine month OPEC output cut extension. Following that Kuwait and Oman has joined Russia and Saudi Arabia – the two largest producers among the 24 producers who earlier agreed to cut output in 2018 for an extension.
The Blue Home water system sweeps multiple awards at the Red Dot Award. The water system has been remarkably known as one of the most innovative systems in design and efficiency. Developed by GROHE – a leading provider of sanitary fittings and water products, the Blue Home water system cuts drinking water costs by at least 50 percent and reduces carbon emissions by 61 percent compared to bottled water. The award is one of the most coveted awards honoring exceptional design performance and GROHE swept way five of these proud awards.
On numerous occasions I’ve been asked what makes a strong brand. An immediate response is the company’s founders. Without a visionary founding, an organisation is soulless. The essence of the organisation is thus built around the vision and mission of its founders when the organisation is established. It is also important for me to mention that the vision, mission and values must continue to be tested as time moves along. A business’ surrounding environment changes; now even more so than in the past. These changes challenge the organisation to adopt and adapt and at times evolve their mission to align with what the market wants. Before this happens a critical evaluation needs to be carried out by the firm’s stakeholders as to whether a change in strategic direction is warranted. This often takes place where the gap between what an organisation stands for and what the market wants is so wide that without change, the organisation risks gradually losing its client base. Remaining relevant is, thus, one of the factors that an organisation’s leadership must continue to focus on as they grow and progress their brand.
The 6th World Hydropower Congress (WHC) will be held on 9-11 May in Ethiopia to discuss the role of Hydropower in ensuring universal access to affordable, reliable and modern energy services as called for in goal 7 of the SDGs. Currently, hydro is supplying 70% of the world’s renewable energy to more than a billion people in 152 countries. International Hydropower Association (IHA), Economic Commission for Africa (ECA), the African Union Commission (AUC) and other partners will organize this conference in Ethiopia as the country exhibit high interest and commitment to hydropower. The conference will emphasize on the environmental and social aspects of hydroelectric project planning stages. Richard Taylor, Chief Executive of IHA said “Hydropower’s role is a dynamic that calls for an integrated approach, with a strongly connected sector, and a high level of collaboration.”
On May 10th, the Equatorial Guinea-Saudi Arabia Economic Forum will be held in Jeddah to discuss how the two nations can cooperate and collaborate towards a greater impact and development. The forum which is scheduled to take off in Jeddah will identify investment opportunities and bolster trade ties between the two nations in core economic sectors such as mining, hydrocarbons, agriculture and fisheries. The forum is organized by the Ministry of Mines and Hydrocarbons of Equatorial Guinea, with the participation of Centurion Law Group and Africa Oil & Power.