Tag Archives: advertising

The Power of Quantified Creativity

By Ciaran McKivergan, CEO and founding partner at 8909  We live in a data-driven world, with more information – and therefore more insights – available than at any point in human history. So why aren’t we using that data to create better… everything? Nothing is more powerful in advertising than an epic idea – but […]

The Future of In-Ear Advertising. Has digital killed the radio star?

Did you know that the first radio commercial aired in the USA on 28 August 1922? Now, close to 100 years later, brands are still reaching audiences via this medium.  Digital audio has disrupted the space with a richer, immersive experience. Carla Harrison, Spotify Sales Manager at Ad Dynamo – Africa’s leading media sales house (and Spotify’s […]

Getting Personal: Why personalisation in social media engagement is essential in a post-pandemic world

With the COVID-19 crisis forcing more digital communication, social media adoption has accelerated[i]. In fact, social media followers have grown by an average of more than 1.4 million each day over the past 12 months – equal to 16½ new users every single second[ii]. With more people on social media, this has meant more engagement […]

A company that knows how to make things look easy

By Thandisizwe Mgudlwa Alcatel-Lucent has a success story to tell. Its stories, references and activities in Africa in 2012 is a lesson for many other organizations who what to make it big on the continent. In a recently published document Alcatel-Lucent shares references, successes, achievement and activities in Africa; as well as vision of African […]

Higher Data Penetration Creates New Opportunities in South Africa

BOSTON, Dec., 2012 /PRNewswire/ — Cloud services, mobile advertising and mobile apps will be some of the highest growth segments in the South African market, contributing half a billion dollars in new revenue from 2012-2017, according to a new report from Pyramid Research (www.pyr.com). South Africa Telecom Market Forecast analyzes the South African telecom market in […]

Professional Indemnity Insurance in South Africa

NEW YORK, Nov., 2012 /PRNewswire/ — Reportlinker.com announces that a new market research report is available in its catalogue: Professional Indemnity Insurance in South Africa http://www.reportlinker.com/p01028856/Professional-Indemnity-Insurance-in-South-Africa.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Insurance Professional Indemnity Insurance in South Africa is a report about the South African market for and distribution of policies covering professional liability. For 2007, 2011 and with a forecast […]

IBM Develops Plan to Help Moroccan Farmers Boost Skills, Production

RABAT, Morocco, Nov., 2012 /PRNewswire/ — IBM (NYSE: IBM) experts participating in the company’s pro bono Corporate Service Corps program have recommended a strategy to lift the productivity of Moroccan farmers. (Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO) The plan focuses on improving coordination between the country’s Ministry of Agriculture and the farming community, as well as improve internal coordination within the […]

Having cracked the feature phone challenge, 2go heads for smartphones

  Mobile social network 2go is extending its successful feature phone app to smartphones, while growing its team of software developers and support staff. 2go currently has over 10 million active users who send more than 6 billion messages a month, mostly on lower-end feature phones in Nigeria and South Africa. “Feature phones have been […]

‘Sh’boom’ heralds launch of major new Standard Bank TV campaign

  Standard Bank has launched the next phase of its brand campaign “Moving Forward” including a major television commercial that captures key moments in world history, demonstrating progress and the positive emotion people feel when they move forward. The campaign, developed by the group’s advertising agency TBWA\Hunt\Lascaris, will flight in South Africa and other African […]

Advertising code now applicable to Facebook

  By Sarann Buckby Phatic Communications +27 83 381 0710 If you have a social media profile for your brand, such as a Facebook page or Twitter profile, buckle up because a landmark ruling by the Advertising Standards Board in Australia is likely to affect your online business marketing soon. The Advertising Standards Board in […]

DRIVING MONETISATION OF SERVICES IN A FAST CHANGING MARKET. Nigeria Africa Com 26-27 September 2012

Nigeria Africa Com 26-27 September 2012 Eko Hotel & Suite, Victoria Island, Lagos, Nigeria http://www.comworldseries.com/nigeria Join the debate on twitter using #NigeriaCom Join our group on LinkedIn: Nigeria Com DRIVING MONETISATION OF SERVICES IN A FAST CHANGING MARKET   Nigeria Com “is the only forum that brings together all stakeholders in the telecoms industry” as […]

7 simple ways to make your email marketing stand out from the crowd

  By Chemory Gunko In our cluttered and busy media world, merely having an email address or cellphone number is an invitation to get bombarded by marketing nowadays. So, just how do you cut through the clutter and make your email is the one that jumps up and grabs attention? You have 3 seconds – […]