Tag Archives: African tourism
The massive influx of Chinese tourists to Africa has in the recent years made a buzz, and it is for all possible reasons. After seven consecutive years of annual double-digit growth in spending, China continues to lead global outbound travel, reaching US$ 261 billion of Chinese travelers’ expenditure in 2016, a 12% growth since 2012. Approximately 135 million Chinese outbound tourists travelled in 2016, out of which 10% were bound for Africa up from 3% in 2008.
With a 3.6% real GDP growth in Q1 2017, the world economy has remained strong, surpassing the earlier forecast at 3.5% for 2017-2018. This growth, according to Euromonitor International, is and continue to be highly driven by emerging markets which account for approximately 74% of the world’s real GDP expansion, and a predicted share of up to 79% by 2020.
Online reviews and seamless payment methods take lead as key drivers in Kenya