Tag Archives: B2I


For a while now we’ve been hearing how important it is to be customer-centred particularly for large corporates. Cliché terms such as “customer is king” and “customer experience is the new brand image” come to mind and other concepts such as how “it costs six times the effort to acquire a new customer when compared to keeping an existing one”. From these statements it is clear that the customer has become a very important component of the equation when it comes to running a successful business. read more

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