Tag Archives: brand

Will Influencer Marketing take over Celebrity Endorsements?

Influencer Marketing

The world is gradually experiencing a shift from celebrity endorsements towards Influencer Marketing. The concept – Influencer Marketing is taking roots globally as the use of social media increases across the globe. Instagram seems to be a standout and the most used platform for many influencers, this reflects in the development of the app to have shopping options. Why Influencer Marketing and what’s the future? As social media grows and acquire more users, the future of Influencer Marketing remains bright while promising a good return on investment. Influencer Marketing is relatively cheaper than endorsement deals and offers a good diversity of options for all kind of businesses. Just like content marketing, influencers provide and interact with their audience on credible information, products, services which build their brand as a person and also promotes the activity their communicating. read more

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We have a new winner – Samsung is Africa’s most admired brand

Samsung claims top spot as the most admired brand in Africa; MTN falls eight places but still remains Africa’s most admired and most valuable brand. read more

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Fi Istanbul’s Success Demonstrates Unlimited Market Opportunities in Turkey, the Middle East & North Africa

Staggering 3,000 Visitors + 150 Exhibiting Brands and Record Re-Booking Volumes for the 2014 Event read more

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South Africa’s Professor Jonathan Jansen To Be Honored At Awards Gala In New York City, June 3, 2013

NEW YORK /PRNewswire/ — Professor Jonathan Jansen , the Vice-Chancellor and Rector of the University of the Free State in South Africa who helped turn the university away from its apartheid legacy into an institution that is truly representative of what South Africa stands for, is set to receive the Education Africa Lifetime Achievement Award for Africa at a gala by the same name on Monday, June 3, 2013, at the Mandarin Oriental Hotel in New York City. read more

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Gurwitch Products Debuts nyakio™, a New Founder-Driven Skincare Line Utilizing Beauty Secrets and Ingredients From Africa, Exclusively With HSN

— Available Now on HSN.com —

NEW YORK, May 14, 2013 /PRNewswire/ — Gurwitch Products, a manufacturer and marketer of global prestige cosmetics and skincare brands, today announces the launch of nyakio™, a collection of skincare products formulated with luxurious and sophisticated ingredients indigenous to Africa. The brand’s founder and namesake, Nyakio Kamoche Grieco, is an American beauty entrepreneur of Kenyan descent who was inspired by her Kenyan family’s personal beauty secrets to create nyakio™. The nyakio™ assortment is available now for purchase exclusively on HSN.com and will debut on air, May 14. read more

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FOREX industry celebrates the JFEX 2013 awards winners

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Business Opportunities and Franchise Expo Offers Celebrates its 20th Anniversary

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14th Annual FPSO Congress 2013. Driving FPSO Project Profitability through Sustainable Business Models and Technological Advancements

We have reached a milestone for our 14th FPSO Congress this year. As we look back at the past 13 years, the growth of our event has indeed mirrored that of the FPSO industry, and this year is no exception. read more

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The Ritz-Carlton Hotel Company, L.L.C. Unveils Plans For New Urban Resort In Rabat, Morocco

The First Property for The Leader in Luxury Hospitality in The Kingdom’s Capital read more

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The Anatomy of a Logo

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Multi-faceted consumer car market bucks economic trend, says Standard Bank South Africa

The South African new car market is bucking the economic trend with sales increasing by 4.1% to 163 092 units during the first three months of 2013 when compared to the same period last year. This is despite tough economic conditions, with the South African Reserve Bank expecting GDP to grow by only 2.7% during 2013. read more

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MTN Uganda’s Facebook page hits a record 100,000 followers

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Kenya’s Newest Payments Innovation: Equity and Google launch Electronic Payments

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MITSUMI wins IT Distribution Company of the year award at BoICT Awards Nigeria

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