According to NIQ, 44% of South African consumers feel they are in a worse financial position this year compared to a year ago. Of those respondents, 82% say that increased costs of living are to blame for their recent financial struggles, up from 76% a year ago. Nearly two-thirds (62%) state they are worse off due to the economic slowdown, up from 57% a year ago. These findings appeared in “Consumer Outlook 2024″, the latest NIQ Thought Leadership report capturing the mindset and sentiment of consumers around the world.
Tag Archives: Consumers in Africa
Business, South Africa News
Shopping for sustainability: online stores and e-commerce merchants answer growing consumer demand
While 92% of South Africans say sustainability is important to them, only 58% claim to live sustainably according to a 2022 study by global consumer insights agency InSites Consulting. It’s clear South Africans want to make a change; they just don’t know where to start. That’s where online retailers and e-commerce merchants come in, says Steffen Burrows, CURBON co-founder and director. The […]
The Kenya Nutritionists and Dieticians Institute (KNDI) has released a landmark consumer study report on Royco Mchuzi Mix (beef) brand, revealing that the product is safe and the ingredients in the mix have scientifically proven health benefits as spices and herbs. KNDI, in collaboration with Unilever Company, engaged in a self-regulation study of Royco Mchuzi […]
With the growth of economies across Africa, competition law has remained one of the key drivers for effective market participation, consumer protection and fair business practices. However, the global pandemic introduced new challenges for competition authorities in Africa and abroad, with each enforcer pursuing the most beneficial enforcement method for its national or regional jurisdiction. […]