Tag Archives: Facebook

Generational Marketing: How to ensure your brand lands with the right audience

Did you know that, contrary to what one might think, older age groups are the fastest-growing segments of many social media platforms’ audiences[1]? Facebook, for example, saw users above the age of 65 increase by roughly 25% over the past year[2], while those aged 50 plus represent Snapchat’s fastest-growing audience segment[3]. “When brands decide that […]

The Future of Facebook: Will the oldest surviving social media platform remain relevant?

Founded in 2004 by Mark Zuckerberg, Facebook is today the oldest surviving social media platform. But with more and more platforms entering the market, will it go the way of MySpace and MxIt? Kyle Oosthuizen, Chief Operating Officer at Blue Robot, the leading provider of socially powered messaging solutions, doesn’t believe it will. “Because of Facebook’s development […]

What does WhatsApp’s Privacy Policy Update Mean for Brands?

Despite public pushback, Facebook-owned messaging app WhatsApp will be going ahead with the privacy policy update it announced earlier this year. While the public has begun to appreciate that WhatsApp’s privacy rules are in fact still very much in favour of the user, with messages sent remaining private and encrypted at all times, what will this mean […]

Whatsapp’s New Privacy Terms: Data Protection And Privacy Laws In South Africa

By Caitlin Naidoo, Centurion Law Group In January 2021, WhatsApp announced that it would be altering its privacy terms to share data with Facebook causing panic among WhatsApp users. Users that want to continue using WhatsApp’s services have no choice but to agree to these new privacy terms. WhatsApp is a messaging platform used globally as […]

Financial Scams – How to avoid becoming a victim

Herman Lombard

South Africa has significantly more financial crime than most other countries. With a rate of 77% compared to a global average of 49%, SA is something of a hotbed for fraud and scams. As consumers and insurance-seekers we need to understand the risks of economic crime and how to avoid becoming a victim, the risks of […]

Africare to outline essential role of civil society, small-scale farming and best practices at this year’s AgriBusiness Forum

Agri2012 – AfriCare (Microsoft Word) Leading American NGO spotlights small-scale farming for a result-driven future for Africa’s Agri-Food sector. “Across Africa it is the small entrepreneurs and businesses that drive community livelihoods and national economic development. Yet without adequate financing or access to buyers, producers associations are not able to sell their products to increase […]

Former President of the African Development Bank Babacar Ndiaye to lead Investment Day at this year’s AgriBusiness Forum.

African expert calls on everyone involved in agriculture to step up to the fore for the sake of the entire continent’s development and in the fight against poverty. 12th November 2012, Brussels, Belgium With the AgriBusiness Forum 2012 just around the corner, Babacar Ndiaye, former President of the African Development Bank and founder of the […]

Aviat Networks to Showcase LTE-Proven Microwave Networking Solutions at AfricaCom 2012

SANTA CLARA, Calif., Nov. 6, 2012 /PRNewswire/ — Aviat Networks, Inc. (NASDAQ: AVNW), a leading expert in microwave networking solutions, today announced that it will be exhibiting at AfricaCom 2012, November 13-15, in Cape Town, South Africa. The company will highlight its LTE-proven microwave solutions at this leading telecommunications conference in Africa. For Africa’s mobile […]

Would Social Media lead to emotional blandness

  (Cairo, Egypt, 24th of October 2012) Social media penetration in Egypt is a staggering 68.21% from total online population (Facebook focused). People spend more time browsing their friend’s profiles than actually engaging in conversation or meeting with them face to face. As more and more time is spent in browsing the countless statuses updates […]

Equatorial Guinea Tourism Portal Launched in NYC

  New York, NY, October 13, 2012 –(PR.com)– GC Media is the communications partner for Goree Challenge IV. “The facebook page is designed to bring the Spirit of Malabo to the world”, said Victor Mooney of US based South African Arts International (SAAI). The site will provide an opportunity for the public to see the […]

LAGbook Founders Set to Launch Online Game Development Company Naija Arts in 2013

  Chidi and Chika Nwaogu, founders of Africa’s largest social networking website LAGbook are set to launch their online game development company Naija Arts as LAGbook hits the 1,000,000 member-mark in 2013. Lagos, Nigeria, October 13, 2012 –(PR.com)– Founders of prominent African social networking website, Ladies And Gentlemen book, popularly known as LAGbook, today announced […]

eMarketing Egypt Releases Its Third Annual Report About Facebook in Egypt: E-Marketing Insights

  “Facebook evolved to be of extreme importance for any digital marketing efforts, and understanding all about Facebook users becomes an essential step to start any Facebook marketing activity,” said Ahmad Nagy; eMarketing Egypt Managing Director. Cairo, Egypt, October, 2012 –(PR.com)– www.emarketing-egypt.comeMarketing Egypt announced the third report in its annual series of reports about Facebook […]

Advertising code now applicable to Facebook

  By Sarann Buckby Phatic Communications +27 83 381 0710 If you have a social media profile for your brand, such as a Facebook page or Twitter profile, buckle up because a landmark ruling by the Advertising Standards Board in Australia is likely to affect your online business marketing soon. The Advertising Standards Board in […]

How to make money

  By Chemory Gunko How to make money (Microsoft Word) Wherever you look, and whomever you speak to, the answer you hear to all our economic and business woes is be entrepreneurial! What exactly does it take to be entrepreneurial though, and what does it mean to have an entrepreneurial mindset?   I have been […]

Eight reasons why copywriting is more important than ever before

  by Chemory Gunko 8 reasons copywriting is more important than ever before (Microsoft Word) You’d think, with the variety of tools available to us in today’s wide media landscape, that the need for good copywriting would have fallen by the wayside – but you couldn’t be further from the truth.   Nowadays, more than ever, […]

Why SEO is not the be-all and end-all of everything

    by  Chemory Gunko Why SEO is not the be-all and end-all of everything (Microsoft Word)   The buzzword on everyone’s lips – for a while already – has been SEO. And it doesn’t matter where you turn or who you speak to, every agency is telling you that if they do your website […]

Is this a crisis?

  By Thandisizwe Mgudlwa The Instagram vulnerability warning, strangers able to access your private information, so reads a statement. Another question is: Are you one of the 50 million users of Instagram, the photo-sharing service bought by Facebook in April for $1 billion? If so you need to look out for an Instagram update to […]

Unique Program Which Brings Solar to Remote Africa Receives Recognition from Soluxe Solar

  Solar Provider honors African “Pay as You Go” solar program with Solar Flare award DARIEN, Conn., July 5, 2012 /PRNewswire/ — While remote villages in Africa may not be the most expected place to find solar, IndiGo is shining light on unheard of locations through a “Pay As You Go” solar program which allows […]