Tag Archives: marketing

Richard Came & Ministry of Communication to address MEF Seminar 19th November

12 November 2012 Midrand, Johannesburg, South Africa. Richard Came, the technology entrepreneur who has been active in the South African and international market since the 1980′s and the Ministry of Communication will address the MEF’s (Metro Ethernet Forum) Ethernet Business Services Seminar on Monday the19th November at the Axiz Workgroup Auditorium in Midrand. “Carrier Ethernet […]

Mobile games partnerships on the rise in Africa

  By Thandisizwe Mgudlwa EA has appointed Nazara Technologies to be their premier distributor of Mobile Games in Africa. And Nazara Technologies and EA leverage an existing relationship to maximize availability of high end games to mobile phone users across 49 countries in Africa. The announcement came from Dubai in the United Arab Emirates. Nazara Technologies […]

POST SHOW REPORT 2012: ASIA’S LARGEST EXHIBITION & CONGRESS FOR AESTHETIC MEDICAL DISCIPLINES

Post Show Report ( .pdf Acrobat Reader) 13-15 SEPTEMBER 2012 Sands Expo and Convention Center, Marina Bay Sands, Singapore 4th Edition: POST SHOW REPORT 2012 ASIA’S LARGEST EXHIBITION & CONGRESS FOR AESTHETIC MEDICAL DISCIPLINES –        Aesthetic Dermatology –        Anti-aging Medicine –        Aesthetic Plastic Surgery –        TST Triangular Meeting –        Aesthetic Dentistry –        Professional Beauty   […]

Google conference attracks over 800 industrial experts

  By Thandisizwe Mgudlwa The popular Google Conference makes its return to Cape Town next week. And tech enthusiasts are expected to gather at the Pavillion Conference Centre, Victoria & Alfred (V&A) Waterfront in Cape Town on 12th-13th November. This meeting of experts in the various industries will be the third G-South Africa event presented […]

How to measure the success of your direct marketing campaign

  By Tony Sham Measuring the success of direct marketing campaigns (Microsoft Word)   In a world of fan bases, follows and likes, the rules and measurements of direct marketing have changed considerably. So, what are the benchmarks against which you can measure the success of a direct marketing campaign in the current media landscape? […]

5ways to boost your social media reach

  By Chemory Gunko 5 ways to boost your social media reach (MS Word) Social Media platforms, when utilised effectively, can return amazing marketing results for minimal effort and costs. What’s more, the traction and reach you gain are not limited to a single campaign, as the fans you win over are expecting to hear […]

What’s in it for me?

  By Chemory Gunko   Author and social psychologist, Robert Cialdini has conducted a very interesting experiment (Brandwashed, Martin Lindstrom, 2012).   In this experiment, about 700 volunteers were brought into an auditorium, ostensibly to fill in a survey. The real purpose of the experiment though, was the glass jar of cookies on the researchers’ front […]

Altai Technologies Connects One of the Largest Townships in South Africa with Super WiFi Solution

  HONG KONG, Oct. 11, 2012 /PRNewswire/ — Altai Technologies Limited today announced that a leading wireless internet service provider in South Africa, e-Mbizo, has selected Altai Super WiFi Solutions to provide wireless connectivity in Tembisa, one of the largest townships in South Africa. In Tembisa, e-Mbizo has deployed Altai A8 Super WiFi Stations to […]

eMarketing Egypt Releases Its Third Annual Report About Facebook in Egypt: E-Marketing Insights

  “Facebook evolved to be of extreme importance for any digital marketing efforts, and understanding all about Facebook users becomes an essential step to start any Facebook marketing activity,” said Ahmad Nagy; eMarketing Egypt Managing Director. Cairo, Egypt, October, 2012 –(PR.com)– www.emarketing-egypt.comeMarketing Egypt announced the third report in its annual series of reports about Facebook […]

‘Sh’boom’ heralds launch of major new Standard Bank TV campaign

  Standard Bank has launched the next phase of its brand campaign “Moving Forward” including a major television commercial that captures key moments in world history, demonstrating progress and the positive emotion people feel when they move forward. The campaign, developed by the group’s advertising agency TBWA\Hunt\Lascaris, will flight in South Africa and other African […]

Advertising code now applicable to Facebook

  By Sarann Buckby Phatic Communications +27 83 381 0710 If you have a social media profile for your brand, such as a Facebook page or Twitter profile, buckle up because a landmark ruling by the Advertising Standards Board in Australia is likely to affect your online business marketing soon. The Advertising Standards Board in […]

Tom Juma, Head of Service Delivery and ICT of Old Mutual Kenya is to attend and speak at the Cloud East Africa Summit

  Tom Juma, Head of Service Delivery and ICT of Old Mutual Kenya (Microsoft Word) The Cloud Summit East Africa Summit, proudly supported by the Kenya ICT Board and KITOS, will be held in Nairobi on 7 September 2012. The strategic industry event is hosted by international business-to-business conferencing company, Kinetic Events. The summit is […]

How to make money

  By Chemory Gunko How to make money (Microsoft Word) Wherever you look, and whomever you speak to, the answer you hear to all our economic and business woes is be entrepreneurial! What exactly does it take to be entrepreneurial though, and what does it mean to have an entrepreneurial mindset?   I have been […]

KEMET Highlighted in GAO Report on Conflict Minerals

    GREENVILLE, S.C., July 23, 2012 /PRNewswire/ — KEMET Corporation (NYSE: KEM), a leading manufacturer of tantalum, ceramic, aluminum, film, paper and electrolytic capacitors, today announced that it is positively cited in the U.S. Government Accountability Office (GAO) report Conflict Mineral Disclosure Rule: SEC’s Actions and Stakeholder-Developed Initiatives (GAO-12-763). This report highlights KEMET’s “Making […]

Confirmation.com Uncovers $200 Million Peregrine Financial Group Fraud

  Commodity Futures Regulator Moves to Mandate Use of Service for All Regulated Brokerages BRENTWOOD, Tenn., July 23, 2012 /PRNewswire/ — Within 24 hours of a regulatory mandate to use electronic confirmation service Confirmation.com, here, PFGBest, a commodity brokerage unit of Peregrine Financial Group, Inc., was exposed as a multi-year $215 million fraud. “PFGBest is […]

75% of People Have Received an Email or Had Information Sent to Them by Mistake Says Independent Data and Information Security Survey

  SC Magazine’s latest survey produced in partnership with Egress Software Technologies raises major concerns about how organisations are sharing sensitive information. London, United Kingdom, July 19, 2012 –(PR.com)– A recent survey carried out by SC Magazine and Egress Software Technologies designed to look at the challenges surrounding the security used by organisations to share […]

Explore business process outsourcing in the South African context and climate at CEM Africa Summit

  Explore business process outsourcing in the South African context (Microsoft Word) The anticipated Customer Experience Management Africa Summit will be held in Cape Town from 2 to 3 August 2012. The event will bring together Africa’s industry leaders, and provide a unique platform to build relationships, share ideas and most importantly, to do business. […]

What’s your marketing mindset?

  by Chemory Gunko What’s your marketing mindset (Microsoft Word) Any marketing campaign, at it’s essence, is all about shouting your name out to the world, in an effort to get masses of exposure and attract the attention of people out there who are looking for you and your amazing products and services. It all […]

Complexity at the desktop can impede your customer experience strategy – summit to define CEM

The Customer Experience Management Africa Summit will be held at the 15 on Orange Hotel in Cape Town from 2 to 3 August 2012. The event will bring together Africa’s industry leaders and provide a unique platform to build relationships, share ideas and most importantly, to do business. The summit is produced by international business-to-business […]

Messy, Inaccurate, Confusing: Study Finds Corporate Travel Managers Waste Over 400,000 Hours Reconciling Travel Data

GBTA Foundation Study Finds Travel Managers Lack Single Solution to Efficiently Manage Multiple Data Streams Costing Companies Millions Effective Use of Travel Data Can Help Companies Control Travel Spend ALEXANDRIA, Va., July 17, 2012 /PRNewswire-USNewswire/ — Travel data can play a key role in helping travel managers control travel spend, increase compliance, negotiate with suppliers […]

Online ID OD: Illegal Web Trade in Personal Information Soars

  LONDON, July 17, 2012 /PRNewswire/ — Experian CreditExpert’s identity web monitoring service reveals more than 12 million pieces of personal information traded online globally between January and April 2012 More than 12 million pieces of personal information were illegally traded online by identity fraudsters in the first four months of 2012, new figures from […]

Mobile Retail Commerce Rises While Social Shopping Drops in Second Quarter, Reports IBM

ARMONK, N.Y., July 16, 2012 /PRNewswire/ — Mobile shopping rose while social media sales fell, providing an indication of where US retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM (NYSE: IBM). The IBM Retail Online Index, a cloud-based analysis of the […]