Tag Archives: MICE Industry

Entrepreneurs pertinent to the growth of the MICE industry

Much like entrepreneurs, exhibitions are economic enablers.  There is no doubt that entrepreneurship, collectively, is an essential driver of societal health, wealth creation, and a formidable engine of economic growth. In fact, according to the latest  Global Entrepreneurship Monitor South Africa report; the nascent entrepreneurial rate increased from 7,3% in 2019 to 10,5% in 2021, […]

10 trends impacting the business event (MICE) industry

The scrapping of South Africa’s final lockdown restrictions has opened the door wide for the meetings, incentives, conference and event (MICE) sector to get back to business, and South Africa is following global trends with both outbound and inbound business events seeing a strong rebound as companies look to network, share knowledge and incentivise their […]