Tag Archives: MICE Industry

Growing International Hotel Brands in the Country, a Plus for Kenyan MICE Industry

MICE industry

Radisson Blu, Upper Hill – Nairobi

Kenya has recorded steady growth in the Meetings, Conference, and Incentives industry, per a recent report by the Kenya Tourism Board (KTB). In 2016 alone, the MICE industry accounted for 13% of total international tourism arrivals; mostly consisting of business travellers. In 2015, the sector welcomed 117,630 tourists, recording a remarkable 14% increase on 2014 and marking a total contribution of 15.6%, of the total international arrivals for the year. read more

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